Watch the recording of Door4's conversion rate optimisation team, as we cover the essential conversion topics that digital marketers need to know.
Our Lead Optimisation Consultant, Conrad Grimshaw and Founder, Leon Calverley, took our guests through conversion optimisation fundamentals of testing and measurement.
Conrad took a holistic look at user journey planning. He showed how customers flow through your website and the impact content, aesthetic, structure, function, and most importantly testing, optimises performance.
(Apologies for the low-res recording - Zoom only furnished us with a 360p file.)