Is your brand the first to pop into your customers mind when they need your product or service? How do you become memorable without an infinite marketing budget? During Target Market Matrix we explored the M4 Model so that you could use Market, Message & Media to drive impact for your business and then follow that up with accurate data Measurement. Our speakers Sean Dwyer and Holly Neal shared their insight on how identifying your target audience can be your secret competitive advantage during our interactive event!

Is your brand the first to pop into your customers mind when they need your product or service? How do you become memorable without an infinite marketing budget? During Target Market Matrix we explored the M4 Model so that you could use Market, Message & Media to drive impact for your business and then follow that up with accurate data Measurement. Our speakers Sean Dwyer and Holly Neal shared their insight on how identifying your target audience can be your secret competitive advantage during our interactive event!

"See, Think, Do Care: Content and Campaigns for Every Stage of Buyer Intent," was presented by Door4 founder, Leon Calverley. A journey through the fundamentals of the STDC framework and demonstrate how it can revolutionize your approach to creating compelling content and campaigns. We were joined by Andrew Thomas FRSA, Google-approved trainer and digital transformation coach.  Andrew works with global enterprises and SMEs across the UK and Europe, delivering programs for Google Academy and Goldman Sachs 10KSB,

During the event, it was explained how the See, Think, Do, and Care model is not solely locked to media and advertising, and attendees witnessed firsthand how it impacted the entire e-commerce user journey 💡 The focus of the event was on discussing strategies to improve conversion rates, lower CPAs, and work smarter, not harder, with ads ⚡ The morning workshop concluded with a comprehensive overview of user journey planning. Attendees gained a holistic understanding of how customers flow through their websites and the significant impact of content, aesthetics, structure, function, and, most importantly, testing on optimizing performance 📈 Overall, the event provided valuable insights and practical knowledge for attendees to enhance their digital production strategies and achieve better results.

Watch the recording of our live webinar - Tom Morton and Leon Calverley explore attribution and measurement for the modern marketer.

Watch the recording of Door4's conversion rate optimisation team, as we cover the essential conversion topics that digital marketers need to know. Our Lead Optimisation Consultant, Conrad Grimshaw and Founder, Leon Calverley, took our guests through conversion optimisation fundamentals of testing and measurement. Conrad took a holistic look at user journey planning. He showed how customers flow through your website and the impact content, aesthetic, structure, function, and most importantly testing, optimises performance. (Apologies for the low-res recording - Zoom only furnished us with a 360p file.)