1. Target Market Matrix – Haydock Park
Haydock Park Racecourse, Newton-in-Willows M6 J23
Target Market Matrix – Haydock Park
Now taking bookings
How to define, reach and convert the ideal customer
  • Sean Dwyer
  • Leon Calverley
  • Holly Neal
  • Type Live event
  • Day Wed 27 September
  • Time 08:30am - 11:30am

LIVE event, Wednesday 27th September 2023 at Haydock Park Racecourse

Get ready to unlock the secret to marketing success!

Our expert speakers, Sean Dwyer and Holly Neal, will reveal how identifying your target audience can give you a competitive edge.

Through the exploration and expansion of the M4 Model, you will discover your true target market and learn how to effectively use Market, Message, Measurement and Media to drive impact for your business.

Don’t have an infinite marketing budget? No problem! You will leave our event equipped with the tools to create a strategic marketing plan and make a lasting impression on your audience.

Our events are anything but boring lectures. We encourage participation and aim to make the experience fun and interactive!

Join us at Haydock Park on Wednesday 27 September for our morning of interactive learning, networking and breakfast. Tickets are free!


Target Market Matrix – is designed to help you create a simple model that makes customer targeting much more straightforward.

Our speakers Sean Dwyer, Managing Director here at Door4 and Holly Neal, Performance Strategist, will share their insight on how identifying your target audience can be your secret competitive advantage.

You’ll learn how to:

  • Eliminate wasted ad spend on your paid search and paid social
  • Create target customer profiles that let you build campaigns that hit your audience head-on.
  • Craft stronger messaging that resonates with your defined target audience
  • Leave our event with the tools to create a strategic marketing plan.

Target Market Matrix dissects media, message, market and measurement – getting rid of ‘one-size fits all’ marketing (especially online ad targeting… nobody likes throwing ££££ at wasted Google Ads spend!)

We hope to see you there!

Would you like to speak at one of our events?

Join Door4 and our guest speakers, as we explore the fundamentals of revenue optimisation - and how getting the basics right leads to more leads, more sales, more profit.