1. Decoding Digital: Efficiency & Effectiveness in Home & Garden Marketing

February 2024

Decoding Digital: Efficiency & Effectiveness in Home & Garden Marketing

Are you a Home or Garden brand navigating the digital landscape amidst economic shifts?

Tackle these challenges head-on:
  • Adapting to fluctuating consumer spending habits as economic forecasts evolve.
  • Maximising ROI in a crowded digital marketplace, where every penny counts.
  • Staying ahead of the curve with innovative online strategies that captivate cost-conscious consumers.

Discover how to strategically optimise your marketing spend, develop messaging that resonates with your audience, and choose the most effective media channels. Learn to create distinctive brands that stand out, even as budgets tighten.

Our expert speakers, Sean Dwyer, Holly Neal, and Jack Holden, will divulge key strategies for crafting a compelling message and devising an efficient media plan, tailored to the Home and Garden industry.

Learn the art of creating impactful messaging for unforgettable brand recall.
How do you consistently captivate your audience without an unlimited marketing budget?
We’ll delve into and expand upon the 4Ms Model, enabling you to harness Market, Message, and Media to drive significant impact for your business. In today’s competitive landscape, it’s crucial to understand the behaviours and motivations of your Home and Garden audience.

Embrace these challenges as opportunities for growth and innovation in our interactive, hands-on event.

Leave our event armed with the know-how to craft audience-centric marketing plans that drive measurable results.

Our events are interactive, not a dull, boring lecture! There will be several fun exercises related to the Home & Garden sector throughout to put into practice your learning.

The event starts at 9:00am, with a complimentary hot breakfast served. The presentation will then kick-off at 9:30am.
The event will be wrapped up by 12:00pm with some light networking and a chance to chat to the Door4 team at the end.

What to expect on the day

9:00am - 9:30am
Welcome & Breakfast
A hot breakfast sandwich and coffee (or tea) and pre-event networking opportunity.
9:30am - 9:40am
House keeping
Leon talks you through what to expect and introduces the team.
9:40am - 10:15am
Interactive session
Sean, Holly & Jack take you on a marketing journey! Discover how to hone in on your target audience, and the secret to a successful pen portrait model.
10:15am - 10:30am
Catch a breath and help yourself to free beverages
10:30am - 11:30am
Interactive session
The event continues! We'll explore the M4 model with real life home & garden examples, plus there are interactive team tasks to put into practice your learnings.
11:30am - 11:45am
Q and A
Feel free to grill our team on the content.
11:45am - 11:55am
Case Studies
Sean takes you through our success stories.
11:55am - 12:00noon
Event ends
Feel free to stick around and chat if you have the time, we’d love to get to know you better! 😍