Paid Media
Explore the nuances of key paid media channels—Paid Search, Shopping, and Paid Social—with essential tips for leveraging them effectively.
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- How do you adapt your budget to different campaign goals? Keeley Davies continues to break down the essential metrics to help you make smarter budgeting decisions when it comes to Google Ads.
- Ever wondered how to get the most bang for your buck with Google Ads? We delve into strategic budget allocation, comparing shared vs. individual budgets, and exploring keyword optimisation, ad scheduling, and more.
- If you’re going to make any changes to your marketing strategy in 2024, it should be making your ad creative work harder, for longer says Sean Dwyer, managing director at Door4.
- Do you have ambitious growth targets but a less-than-ambitious budget? If brand-building vs. sales generation is a puzzle to you, we break down the concepts and point out the traps that can erode market share.
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact!
- The Door4 breakfast club is our internal learning and development series to introduce core aspects of marketing to members of our team that don't use the tools daily.
- Explore essential but often overlooked paid media metrics for digital marketing success. From video engagement to Google's Expected CTR. Refine your strategies and maximise campaign impact!
- Find out what's going on at Door4. We're all about results. What worked in October 2023? Read on to see what our team has been working on and what had impact.
