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Paid Media
Do your budget uplifts go straight into maintaining visibility and matching last year’s figures, instead of generating the incremental growth? William Sharp discusses how challenges like this can become opportunities within your Paid Media strategy.
- This is part two of our series on AI’s impact on paid media. In part one, we explored how increasing automation is limiting control and transparency in platforms like Google Ads... Now, we turn to what brands can do about it.
- Let's explore how AI is reshaping paid media. What’s changed? and why are marketers losing visibility, control, and predictability in their campaigns?
- Tracking performance is getting harder as third-party cookies disappear. This post explores smarter solutions like server-side tracking and enhanced conversions. Stay ahead of the curve with better data and more reliable attribution.
- Paid media is essential in the competitive landscape of home and garden e-commerce, where it can drive brand awareness and sales. Are you ready to embrace a paid media strategy to achieve your revenue goals?
- Explore the nuances of key paid media channels—Paid Search, Shopping, and Paid Social—with essential tips for leveraging them effectively.
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- How do you adapt your budget to different campaign goals? Keeley Davies continues to break down the essential metrics to help you make smarter budgeting decisions when it comes to Google Ads.
- Ever wondered how to get the most bang for your buck with Google Ads? We delve into strategic budget allocation, comparing shared vs. individual budgets, and exploring keyword optimisation, ad scheduling, and more.
- If you’re going to make any changes to your marketing strategy in 2024, it should be making your ad creative work harder, for longer says Sean Dwyer, managing director at Door4.