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Paid Media
Tracking performance is getting harder as third-party cookies disappear. This post explores smarter solutions like server-side tracking and enhanced conversions. Stay ahead of the curve with better data and more reliable attribution.
- Paid media is essential in the competitive landscape of home and garden e-commerce, where it can drive brand awareness and sales. Are you ready to embrace a paid media strategy to achieve your revenue goals?
- Explore the nuances of key paid media channels—Paid Search, Shopping, and Paid Social—with essential tips for leveraging them effectively.
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- How do you adapt your budget to different campaign goals? Keeley Davies continues to break down the essential metrics to help you make smarter budgeting decisions when it comes to Google Ads.
- Ever wondered how to get the most bang for your buck with Google Ads? We delve into strategic budget allocation, comparing shared vs. individual budgets, and exploring keyword optimisation, ad scheduling, and more.
- If you’re going to make any changes to your marketing strategy in 2024, it should be making your ad creative work harder, for longer says Sean Dwyer, managing director at Door4.
- Do you have ambitious growth targets but a less-than-ambitious budget? If brand-building vs. sales generation is a puzzle to you, we break down the concepts and point out the traps that can erode market share.
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact!
- The Door4 breakfast club is our internal learning and development series to introduce core aspects of marketing to members of our team that don't use the tools daily.