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Growth
Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- In the transforming world of retail, DTC (Direct-to-Consumer) marketing is not just a passing trend; it's a revolution. Home and garden brands in the UK need to adapt quickly to survive. The demise of Made.com serves as a stark reminder of the challenges that come with this shift. How can brands leverage DTC opportunities while avoiding the pitfalls that others have faced?
- Our latest roundup showcases our team's latestachievements, from a 57% conversion rate increase to a 300% ROAS on Facebook ads. It's clear that tailored strategies are key!
- A dual-lens marketing approach that balances future and current demand is key. We focus on becoming "famous" while optimising every stage of the buyer journey.
- Innovative ways to maximise impact without breaking the bank. From broad-reach advertising to the power of storytelling, these insights can sustain your brand's visibility and engagement.
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Understanding your target audience is key to effective marketing strategies. Holly Neal explains why it’s crucial to focus on this first for sustainable growth.
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact in the last 3 months.