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E-commerce
AI is not here to replace marketers. It is here to give them more good hours. The work that slows teams in Q4 is not strategy. It is coordination, formatting, and chasing inputs.
- Cyber Week planning used to be a media moment. Now it is an operational moment. Inventory, pricing, creative, journeys, payments and service all need to move as one.
- For the past year, we’ve been talking at Advantage:AI about “agentic commerce” — the idea that customers will move from websites to conversations as the place where they buy, enquire, and resolve issues. It felt like future-gazing. But now it’s here. OpenAI’s new Instant Checkout inside ChatGPT makes this shift real. For e-commerce businesses, the question is no longer if but how fast this will impact your customers.