E-commerce

For the past year, we’ve been talking at Advantage:AI about “agentic commerce” — the idea that customers will move from websites to conversations as the place where they buy, enquire, and resolve issues. It felt like future-gazing. But now it’s here. OpenAI’s new Instant Checkout inside ChatGPT makes this shift real. For e-commerce businesses, the question is no longer if but how fast this will impact your customers.