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Strategy - page 2
In a fast-paced digital marketing landscape, meticulous planning and rigorous testing are the cornerstones of effective campaigns. Understanding your audience and employing A/B testing can differentiate between success and mediocrity. Are you just "doing the stuff" or are you top-and-tailing with effective planning and testing?
- Home and garden brands are working in a space where trends don’t just creep in—they show up fast, and you’ve got to be ready for them.
- In the transforming world of retail, DTC (Direct-to-Consumer) marketing is not just a passing trend; it's a revolution. Home and garden brands in the UK need to adapt quickly to survive. The demise of Made.com serves as a stark reminder of the challenges that come with this shift. How can brands leverage DTC opportunities while avoiding the pitfalls that others have faced?
- Generative AI has dramatically reshaped content production in marketing, offering a blend of creativity and efficiency. While the benefits include scalability and personalisation, there are potential risks in over-reliance on AI.
- WhatsApp's potential for home & garden brands is intriguing. High open rates and personalized engagement suit considered purchases, but concerns remain. Can it cater to infrequent buyers? Will ROI justify investment?
- A dual-lens marketing approach that balances future and current demand is key. We focus on becoming "famous" while optimising every stage of the buyer journey.
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Understanding your target audience is key to effective marketing strategies. Holly Neal explains why it’s crucial to focus on this first for sustainable growth.
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact in the last 3 months.
- Sophisticated mass marketing could be your key to brand growth in the home & garden sector.