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Tracking the financial return of SEO efforts isn’t always straightforward, but when done right, it proves how strong rankings translate into business revenue. We explore how to track SEO's real impact and transform organic gains into profitable results.
- Rather than serving up a neat stack of organic results, Google’s pushing AI-generated summaries front and centre. What does this mean for your SEO efforts?
- Search is evolving - are we keeping up? OpenAI has introduced shopping capabilities within ChatGPT. Users can now ask questions and receive direct product recommendations, drawing from Microsoft and Meta feeds.
- Emerging research on AI Overviews highlights stark shifts in click-through rates, with organic clicks dropping significantly for queries featuring these AI elements, yet rising for those without them. As a result, brands—especially in fields like KBB and home and garden—are prompted to rethink their digital strategy
- Leon delves into the critical role of site search in improving user experience, conversion, and data-driven decision making. He highlights how advanced search functionalities can drive both e-commerce and non e-commerce success through analytics, personalisation, and continuous optimisation. How will you transform your site search approach to meet evolving customer expectations?
- The December 2024 Core Update from Google has kept the SEO community on their toes, coming just a week after November's update. With promises of frequent updates in the future, what strategies should marketers implement to stay ahead?
- Schema markup is quickly becoming essential for SEO, especially with the rise of AI-powered search. Innovations like ChatGPT and Google's Gemini are changing how search engines understand online content. By structuring your data with schema markup, you're not only improving your visibility in search results, but also preparing for a future where search engines prioritise meaning and context.
- Our latest roundup showcases our team's latestachievements, from a 57% conversion rate increase to a 300% ROAS on Facebook ads. It's clear that tailored strategies are key!