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Fewer clicks, noisier search results, shifting metrics — Google’s updates are here. Learn how to keep your strategy focused on results that count with Door4 team: Beth Moore, Tom Morton and Megan Jones.
- How do we unlock AI’s true potential for content creation? Phill McDowell explores how AI models already know the internet, so if you don’t give them anything new, the output will be generic.
- Website down? Ads still running? That’s a 500 error eating your budget. It’s not just a tech glitch – every click you’ve paid for is wasted, customers can’t buy, and your brand looks broken. How to fix it.
- We’re operating in a search environment where organic clicks are harder to earn, paid visibility is more expensive, and Google's AI tools are increasingly shaping what users see and do.
- Tracking the financial return of SEO efforts isn’t always straightforward, but when done right, it proves how strong rankings translate into business revenue. We explore how to track SEO's real impact and transform organic gains into profitable results.
- Rather than serving up a neat stack of organic results, Google’s pushing AI-generated summaries front and centre. What does this mean for your SEO efforts?
- SEO isn’t about drowning in dashboards - it’s about focusing on the few metrics that actually move the needle. Forget vanity stats and start measuring what drives real business results.
- Search is evolving - are we keeping up? OpenAI has introduced shopping capabilities within ChatGPT. Users can now ask questions and receive direct product recommendations, drawing from Microsoft and Meta feeds.
- Emerging research on AI Overviews highlights stark shifts in click-through rates, with organic clicks dropping significantly for queries featuring these AI elements, yet rising for those without them. As a result, brands—especially in fields like KBB and home and garden—are prompted to rethink their digital strategy