Culture
Meta's recent move to abandon its third-party fact-checking program in favour of 'community notes' unveils significant shifts in content moderation, mirroring practices on platforms like X. As this change unfolds in a politically sensitive landscape, questions arise over Meta's motives and their implications for brand marketing. Without fact-checking, how will marketers navigate the balance of engagement and trust in an era where digital content reigns supreme?
- Is innovation more art or science? Sean Dwyer's latest article explores the synergy between experimentation and inspiration in driving progress. Do we lean too heavily on data, neglecting the spark of creative insight that breakthroughs demand?
- We caught up with one of Door4's most integral team members, Tom Morton, who has just stepped into a broader role, now the ‘Head of Activation’.
- Anecdotally, we know a high percentage of new clients are running away from an agency they weren’t happy with. But a rocky relationship is easy to fix if you set and meet expectations with openness and honesty.
