Analytics
This article covers the latest developments affecting the home and garden marketing sector, including a major new showroom opening, notable partnerships, impacts of corporate acquisitions, and innovative consumer engagement strategies. As competition remains tight, and consumer confidence fluctuates, adaptability is key.
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- Wondering about Google's Consent Mode? Users of Google Ads, GA4 and anyone with websites operating in the UK or European Economic Area could benefit for a quick intro to Consent Mode.
- Google is retiring several attribution models, including First Click, Linear, Time Decay, and Position-Based. But don't worry; this change brings exciting opportunities for better data analysis and decision-making.
- We show you how to set up a basic shopping behaviour funnel to show how users behave while purchasing a product in this step-by-step guide.
- With the change from Goals to Conversion events, marketers can review their core metrics and confirm the most important to their business. Door4 expert Holly Neal takes us through the process to track conversions.
- Will the cookieless GA4 be as accurate as UA? To explore this Door4 expert Jack Holden take a look at some of the ways GA4 differs from the current UA platform.
- What are the top metrics to measure in GA4? At Door4, we’re on hand to make your transition to GA4 as simple and stress-free as possible. So, if you need any help or advice on setting up reports, replicating UA reports in GA4, or ensuring your setup is correct and measuring accurately.
- We asked Door4 Performance Strategist, Holly Neal, How does GA4 improve my audience understanding?
- At Door4, we’re on hand to make your transition to GA4 as simple and stress-free as possible. So, if you need any help or advice on setting up reports, replicating UA reports in GA4, or ensuring your setup is correct and measuring accurately.
