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Door4 opinions and insight.
We have a lot to talk about.Our latest articles, features and ramblings.
We explore performance marketing, AI, communications and optimisation.
Scrapbook - page 2
We live in a world of dashboards, attribution models, and weekly reports packed with numbers. But when it comes to measuring what's working, most of it is noise. Phil McDowell, Account Manager at Door4, makes the case for the one metric that tells you the truth at the end of the quarter.
- You have an SEO agency, a PPC team, and someone looking at conversion rates. The problem isn't that any of them are doing a bad job. The problem is that none of them are working from the same plan — and for home and garden brands with long consideration cycles, seasonal peaks, and high-ticket purchases, that misalignment is expensive.
- AI is changing how brands are discovered. The Door4 LLM Visibility Checker explores visibility in ChatGPT, Gemini and Claude - and why it’s only directional.
- Conversion rate optimisation is still the clearest multiplier in e-commerce. Fix the right things, and every paid click, every email, and every product page works harder.
- Testing small isn't about speed, it's about knowing when to stop. From crawl-stage prototypes to signals that matter more than ROI, here's what happens when you build something small and are honest about whether it's worth scaling.
- GenAI has made it easy to build new marketing tools. Turning them into something the business actually uses is the hard part. Leon Calverley explores why most pilots stall and what it takes to turn early wins into lasting capability.
- The "wow" phase of AI is over. If you’re still using it to churn out content, you aren’t innovating, you’re just adding to the noise. We spoke with John O’Rourke and Leon Calverley to discuss the "luxury" choice every marketing leader must make: stopping the busywork to finally fix your processes.
- We sit down with our client services team and MD to find out what an embedded agency relationship actually looks like day to day, and why it matters more than ever.
- AI is accelerating marketing automation, but most teams are either ignoring the legal implications or letting them become a blocker.
- Door4 was shortlisted for the Red Rose Awards in AI and Tech Innovation. Three of us sat in front of the judges. The questions we didn’t expect turned out to be the most useful ones.
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