Scrapbook
We have a lot to talk about.Door4 opinions and insight - exploring performance marketing, communications and optimisation.
Scrapbook - page 2
In a fast-paced digital marketing landscape, meticulous planning and rigorous testing are the cornerstones of effective campaigns. Understanding your audience and employing A/B testing can differentiate between success and mediocrity. Are you just "doing the stuff" or are you top-and-tailing with effective planning and testing?
- Home and garden brands are working in a space where trends don’t just creep in—they show up fast, and you’ve got to be ready for them.
- Leon Calverley sits down with Natalie Guest, Regional Sales Manager for AdSmart at Sky, to explore the power of targeted advertising.
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- In the transforming world of retail, DTC (Direct-to-Consumer) marketing is not just a passing trend; it's a revolution. Home and garden brands in the UK need to adapt quickly to survive. The demise of Made.com serves as a stark reminder of the challenges that come with this shift. How can brands leverage DTC opportunities while avoiding the pitfalls that others have faced?
- By transitioning from monolithic applications to a microservices architecture, businesses can improve scalability, enhance operational efficiency, and seamlessly integrate with Generative AI for optimised customer interactions. As the market becomes ever more dynamic, could microservices be the key to unlocking your business's potential?
- A well-prioritised CRO strategy focuses on the highest-impact experiments first, ensuring resource efficiency and alignment with business goals. By prioritising, CRO teams can drive consistent improvements in conversion rates and revenue, turning insights into actionable growth opportunities.
- Door4 delivers exponential gains by integrating AI and cutting-edge tech, streamlining workflows and optimizing resources for maximum efficiency. We're passionate about evolving marketing technology – connect with us to collaborate and push the boundaries of what's possible.
- Is innovation more art or science? Sean Dwyer's latest article explores the synergy between experimentation and inspiration in driving progress. Do we lean too heavily on data, neglecting the spark of creative insight that breakthroughs demand?
- Schema markup is quickly becoming essential for SEO, especially with the rise of AI-powered search. Innovations like ChatGPT and Google's Gemini are changing how search engines understand online content. By structuring your data with schema markup, you're not only improving your visibility in search results, but also preparing for a future where search engines prioritise meaning and context.
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