Brand voice, copywriting & strategy
People’s expectations of how their favourite brands will talk to them is higher than it’s ever been, as is Google’s. Articulating your value and credibility with personality helps customers make confident purchase decisions – to buy, and to buy again.
When you get this right, your SEO requirements are a doddle. As search engines evolve algorithms to reward expertise, authority and trust (E-A-T), meaningful copy enhances SERPs performance. It helps you become the most relevant brand in the eyes of the search engines, as well as in the hearts and minds of your customers.
As a performance-driven agency, Door4 offers a range of copy services that will light a fire under your strategy and objectives.
We lead with brand discovery workshops to help to create or refine your tone of voice and core messaging. Once this foundation is in place, we use it to inform the strategic creation or refinement of your brand content, like:
- Web pages
- Landing pages
- Off-page content
- Paid Media adverts
- Email campaigns
- Internal tone of voice & style guides.
Collaborative and integrated copywriting
Our approach to copywriting starts with gathering information in a discovery interview – about your business, your audiences and your objectives, plus keyword or SEO data. We also compile and analyse SEO and PPC keyword data. Ongoing copywriting support and one-off projects benefit from this discovery interview. All your key people are invited, so we can work together to align expectations on brand message/position and objectives.
Thereafter, we follow an agreed content production process that includes a strategy and schedule. We’ll also agree how we will get the information we need to write for you, and a process of drafts, feedback and amendments. In addition, we’ll agree the KPIs we will use to measure performance.
Like any activity designed to grow a business, copywriting works best within a wider strategy. We put a great emphasis on collaborative content design – a pretty website without good copy will fall flat, as will a lovely piece of copy poorly presented. Our writers put their heads together with devs, designers, and SEO and UX specialists to make sure all elements of your project work together in the best way possible.
As a team, we pride ourselves on high levels of service – good communication and complete transparency. Read our service agreement for more about this.