30k+ SKUs collected, rewritten and collated
Magnet Trade’s objectives were to scale their business improving their technological capability. We delivered a website designed to improve search performance. Importantly, it also allows tradespeople to create and manage their trade accounts. In addition, we delivered two phases of a transactional site to make it easier for tradesmen to plan ahead.
Magnet Trade has been supplying kitchens and joinery essentials to generations of tradespeople. This Nobia group member needed a website that would improve search performance and allow tradespeople to create and manage their own accounts. Two further phases delivered the company’s new Click & Collect proposition – Magnet Trade wanted to help tradesmen plan ahead and be able to pick up materials when they were needed.
We’ve been working with Magnet’s in-house digital expertise since 2011. It was crucial for us to leverage good project management skills and build on the strong relationship we have built with Magnet’s team over the years. We work almost as members of their team, bringing complementary skills and new perspectives, and forging excellent relationships with all their agency partners so we can add value to projects and campaigns across the board.
As well as consulting on the design and building the website with Magnet digital team’s assets, we created and managed the product data. Altogether, we defined the product data model – collecting, rewriting and collating more than 30,000 individual SKUs. The website also had a fresh look and feel, and we’d made updates to the Episerver platform.
Following the site’s launch in 2011, Magnet Trade engaged us as its strategic digital partner and we helped deliver always-on marketing services, including email marketing and support for campaigns like Scorecaster and Community Champions.
We went on to help define strategy, brand and proposition, and consult on how the website would be developed so it would continue to meet customer needs. As Magnet Trade’s strategic digital partner we analysed, reported on and suggested improvements for web traffic and conversions. Our email activities have strongly supported the website’s performance. From 2015 through to the end of 2018, we managed the company’s PPC and Facebook advertising and continue to support them into 2019.
