We’ve been working with Magnet’s in-house digital expertise since 2011. It was crucial for us to leverage good project management skills and build on the strong relationship we have built with Magnet’s team over the years. We work almost as members of their team, bringing complementary skills and new perspectives, and forging excellent relationships with all their agency partners so we can add value to projects and campaigns across the board.
As well as consulting on the design and building the website with Magnet digital team’s assets, we created and managed the product data. Altogether, we defined the product data model – collecting, rewriting and collating more than 30,000 individual SKUs. The website also had a fresh look and feel, and we’d made updates to the Episerver platform.