Tag: home and garden
Home and garden brands are working in a space where trends don’t just creep in—they show up fast, and you’ve got to be ready for them.
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Delve into the shifting dynamics of the home mover segment, exploring the decline in traditional product research online and the rise of a more hands-on, knowledge-seeking consumer base.
