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Christmas exposes every weakness in your paid, organic, and onsite setup, which is why disconnected channel strategies collapse under pressure. Brands that win treat PPC, SEO, CRO, and operations as one system, using clarity, speed, and margin discipline to convert demand without burning profitability.
- AI is moving from novelty to plumbing. It clears repetitive work, speeds decisions, and gives marketers back the one resource creativity needs most: time. Here is how teams are using it today, where it helps brand and performance, and what to do next.
- AI is fundamentally reshaping marketing operations – but not always in the ways you’d expect. Senior marketers from leading agencies share what’s working, what’s not, and how to keep your edge in an AI-powered landscape.
- For the past year, we’ve been talking at Advantage:AI about “agentic commerce” — the idea that customers will move from websites to conversations as the place where they buy, enquire, and resolve issues. It felt like future-gazing. But now it’s here. OpenAI’s new Instant Checkout inside ChatGPT makes this shift real. For e-commerce businesses, the question is no longer if but how fast this will impact your customers.
- Fewer clicks, noisier search results, shifting metrics — Google’s updates are here. Learn how to keep your strategy focused on results that count with Door4 team: Beth Moore, Tom Morton and Megan Jones.
- How do we unlock AI’s true potential for content creation? Phill McDowell explores how AI models already know the internet, so if you don’t give them anything new, the output will be generic.
- This is part two of our series on AI’s impact on paid media. In part one, we explored how increasing automation is limiting control and transparency in platforms like Google Ads... Now, we turn to what brands can do about it.
- Let's explore how AI is reshaping paid media. What’s changed? and why are marketers losing visibility, control, and predictability in their campaigns?
- Discover how AI can streamline your home & garden marketing workflows. Expert insights on implementation, ROI, and seasonal considerations for marketing managers.