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How do we unlock AI’s true potential for content creation? Phill McDowell explores how AI models already know the internet, so if you don’t give them anything new, the output will be generic.
- This is part two of our series on AI’s impact on paid media. In part one, we explored how increasing automation is limiting control and transparency in platforms like Google Ads... Now, we turn to what brands can do about it.
- Let's explore how AI is reshaping paid media. What’s changed? and why are marketers losing visibility, control, and predictability in their campaigns?
- Discover how AI can streamline your home & garden marketing workflows. Expert insights on implementation, ROI, and seasonal considerations for marketing managers.
- Rather than serving up a neat stack of organic results, Google’s pushing AI-generated summaries front and centre. What does this mean for your SEO efforts?
- Search is evolving - are we keeping up? OpenAI has introduced shopping capabilities within ChatGPT. Users can now ask questions and receive direct product recommendations, drawing from Microsoft and Meta feeds.
- As predictive AI takes over the testing ground, marketers face a new question: where does creativity and experimentation fit when the outcome's already known?
- A wise man once said every AI breakthrough could rival the internet’s impact—and recent advances seem to prove it. From Google’s Gemini Robotics to OpenAI’s Agent API, AI is moving from chat to action. How do you see it changing your daily life?
- Emerging research on AI Overviews highlights stark shifts in click-through rates, with organic clicks dropping significantly for queries featuring these AI elements, yet rising for those without them. As a result, brands—especially in fields like KBB and home and garden—are prompted to rethink their digital strategy