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  2. What we do
  3. Acquisition
  4. Organic Search
Acquisition

Organic Search (SEO)

SEO is always changing, and so is our approach. At Door4, our commercially-minded team builds SEO-optimised strategies to take care of technical elements and supports content for maximum visibility and engagement. We're dedicated to optimising your online presence and driving sustainable growth, whether you're striving to rank higher or tap into new audiences organically.

What we see

Organic Search has evolved into a mature and nuanced service yet, despite its success, it’s undervalued. Why? Because the results are rarely immediate. It takes time – but when it succeeds, you know about it! Google’s algorithm is behaving more like a human consumer. User needs can only be satisfied by high-performing content experiences. This means creativity and data are critical skills for attracting, engaging and growing your best audience.

What we do

We have a commercially minded SEO team focused on action. We use technical diligence, KPIs, Content, content hierarchy and user experience  (like site speed) to inform and improve your organic performance. Whether your objectives are revenue or leads, we make them our priority and work back from there with straight-talking, actionable strategies backed by relevant, current data – everything led by KPIs and not the other way around.

Unlock the full potential of your website traffic

Are you targeting the right keywords to attract your ideal customers?
Get a complimentary external analysis of your search performance with a summary report of the keywords and competitors impacting your visibility and ROAS.

SEO Review for Home & Garden Brands

Commercially-aware, actionable strategies led by KPIs

Google more and more wants content that’s high on expertise, authority and trustworthiness. Organic search is still a cyclical, ongoing process. Our objective is to have you discovered by Google, crawled and indexed correctly by Google, considered an expert, authoritative and trustworthy (E-A-T) voice, and ultimately elevated and amplified by Google*. (* And Bing. But mostly Google.)

Collaborative working

You’ll be involved and informed the whole time. This includes having easy access to your most up-to-date data at all times, and critical insights from our monthly reports and during our regular scheduled calls and meetings.

Service guarantee

We pride ourselves on high levels of service with good communication and complete transparency – see our service agreement.

“
We definitely needed a more sophisticated website to remain competitive, but we had no idea it would take off so dramatically. The numbers speak for themselves - our customers are delighted. It’s not just the online side of our business that has benefited, either. Door4 have provided us with a sales tool and an efficient admin area, which has brought us greater efficiency. They have been great to work with, helping us explore and define exactly what we needed, and continuing to support us as we grow.
Charles Driver
MANAGING DIRECTOR EXPRESS MILLS
Additional Acquisition Services
  • Content Marketing
    Delivering high quality content that gets the attention of your target audience and powers you up Google’s SERP rankings.
  • Paid Search & Shopping
    As a Google Ads Services Partner, by managing your accounts optimally, we’ll make sure every penny is an investment in your growth.
  • Paid Social
    Your campaigns are founded in our experience of what gives an effective response plus your knowledge of your customer.

Connect with your target customers using a strategy that maximises the power of your data.

Our marketing strategies drive relevant traffic to your website, utilising key data to carry on hitting your KPIs. We measure success through brand awareness, traffic levels, ad interactions, social engagement and impressions.

Work with Door4