LLM Visibility Report - How it works

LLM VISIBILITY REPORT How visible is your brand to AI?

AI chatbots and search tools are now a key way people discover brands. Our LLM Visibility Report shows you how your business appears to leading large language models (LLMs) like ChatGPT, Gemini, and Claude. We run a series of real-world prompts to see what these AIs actually say about your brand—and your competitors. You’ll get a clear, practical score and a breakdown of what’s working, what’s missing, and what to do next.

How the LLM Visibility Report works

We use a structured set of queries:

First, we generate prompts that real users might ask—covering everything from broad, short-tail searches to detailed, long-tail questions.
Next, we check what the LLMs actually see for your brand, using these prompts.
We run the prompts through ChatGPT, Gemini, and Claude to simulate how a typical user would interact with these AIs.

We gather the results, analyse your brand’s presence, and produce a straightforward report.

What you get

A clear visibility score: The most visible brand in your set scores 1.0. All others are compared to this baseline.
Brand-by-brand breakdown: See where you stand, where you’re strong, and where you’re missing out.
Practical recommendations: No jargon. Just actions that help you improve your brand’s AI visibility.

How the co-efficient score works

We rank all brands in your competitive set. The brand that appears most often and most prominently in LLM answers gets a score of 1.0. Every other brand’s score is a proportion of this—so you see exactly how visible you are compared to the leader (in this prompt set, on this day).

What this means for you

You get a simple, apples-to-apples comparison. If you’re at 0.8, you’re close to the top. If you’re at 0.3, you’re being outperformed. This makes it easy to spot gaps and opportunities.

Limitations: What this report can—and can’t—tell you

LLMs are complex, ever-changing, and unpredictable. Our report gives you a directional snapshot, not a definitive answer. Here’s what to keep in mind:

LLMs update their knowledge and behaviour regularly. Your results may change over time—even day to day.
No prompt set can fully emulate how millions of real users interact with AI. We use realistic, high-intent prompts, but there’s always some guesswork.
Different LLMs have different strengths, biases, and blind spots. Visibility in one doesn’t guarantee visibility in another.
This is a practical guide, not a technical audit. It’s designed to help you take action, not drown you in data.
A user’s LLM usually has sophisticated, wide-ranging context on that user. No report, audit or evaluation can meaningfully emulate that.

If you want a deeper dive—more prompts, more competitors, or ongoing tracking—just ask. We’re here to help you stay visible as AI evolves.

ChatGPT (OpenAI)

The most widely used conversational AI globally, popular for its versatility and ease of use across business and personal queries.
Gemini (Google)

Google’s Gemini is especially popular in Europe and the UK, and is deeply integrated with Google Search and Workspace tools.
Claude (Anthropic)

Claude is gaining traction in the US and enterprise sectors, known for its thoughtful, context-rich responses.

Share this report

Know someone who’d benefit from understanding their brand’s AI visibility? Share this report with a friend or colleague and help them see where they stand in the new world of AI-powered discovery.

Go to the Door4 LLM Visibility Checker

FAQs

My score is poor, but I know I rank in LLMs. Why?

Our report is a snapshot, not a guarantee. LLMs are unpredictable—results can change by the day, the prompt, or the platform. If you’re seeing better results in your own testing, that’s great. Our approach is structured and repeatable, but it can’t capture every possible scenario.

Is this the same as the Semrush LLM tool?

No. Our LLM Visibility Report is designed and delivered by Door4. We use our own prompt sets, methodology, and scoring system. Whilst we use Semrush (with other tools) in the agency, this service is not affiliated with Semrush or any other third-party tool.

I’m ranking well—is that good?

Yes, it’s a positive sign. High visibility means your brand is being surfaced by LLMs in relevant queries. But remember: LLMs change constantly. We recommend regular checks to stay ahead.

Can Door4 help me improve my visibility?

Absolutely. We’ll help you understand what’s working, spot missed opportunities, and take practical steps to boost your brand’s presence in AI-powered search and chat. Let’s talk.

Want to know how your brand stacks up?

We’ll show you where you stand, what’s working, and where you can improve. No jargon. No hard sell. Just clarity.

Ready for a real-world view of your LLM visibility? Talk to Door4.