Innovation Explorer - Request a call
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Request a quick call with our team to find out how the Innovation Explorer program can help your business take its next big leap into AI and automation.
Conversion
User Research, Analysis and Planning.
Unleash your digital potential with our data-driven user research that reveals your audience's motivations and preferences, guiding you toward impactful results.
At Door4, we turn user research into actionable insights that drive digital success. By combining quantitative and qualitative data with heuristic evaluations, we create a clear picture of user behaviour. This ensures your website’s functionality, design, content, and structure perfectly align with user needs, leading to increased engagement and higher conversions.
- Actionable Insights
- Data-driven decisions
- Enhanced engagement
- Collaborative partnership
Ready to turn insights into results? Let’s optimise your website with data-driven strategies that drive engagement and conversions.
Our approach to research
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Heuristics
We ensure the basics are covered by applying well-researched best practices and principles. This solid foundation helps us address common usability issues and optimise user experience from the ground up.
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Quantitative analysis
We analyse website analytics to identify user behaviour patterns, friction points and areas where goals are not being met. This data-driven insight reveals where users drop off and helps us pinpoint areas for improvement.
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Qualitative analysis
We conduct remote user testing to observe how users interact with your site and understand their experience. This helps us uncover reasons behind engagement issues and refine the user journey.
“
Door4 have been great to work with, helping us explore and define exactly what we needed, and continuing to support us as we grow.
Charles Driver
MANAGING DIRECTOR
Data-driven insights for growth
Our data analysis identifies opportunities for improvement, while a UX audit uncovers user pain points that hinder your goals. We then conduct controlled user tests to gain valuable insights into their experiences. By combining your customer knowledge with our data-driven insights, we can identify and implement the most effective changes to improve your website’s performance. Our commitment to high-quality service and transparency ensures a successful partnership.
Our CRO process
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1. Research
We use heuristics, qualitative and quantitative analysis to understand user behaviour and identify pain points.
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2. Problem statements
We then define clear problem statements to address these issues.
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3. Prioritisation
We prioritise tests based on their potential impact and ease of implementation, using a data-informed approach.
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We conduct experiments to test our hypotheses and measure the impact of specific changes.
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5. Learnings
We analyse experiment results to learn and inform future optimisations.
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6. Continuous research
We continuously monitor user behaviour and market trends to identify new opportunities for improvement.
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AutomotiveB2CRepositioning pricing to maximise revenue for PaintNuts
- + Total revenue rose 11% in just 20 days
- + Conversion rate climbed 7.5%
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B2BB2CHome and GardenBuilding a future-proof digital platform for Instagroup
- up 76% increase in qualified leads year-on-year in the six months post-migration
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B2CFamilyTurning a job board into a brand asset for National Fostering Group
- + A flexible, branded platform
- + Streamlined user journeys
Additional Conversion Services
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CROWe help you generate revenue and leads by implementing changes that have been tested to improve performance.
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Brand storytellingArticulating your business’ value and credibility using tone, authority and expertise to encourage your audience to make confident conversion decisions
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Website DesignTrue understanding of user behaviours, needs and expectations is the key to converting them into customers - using science and structure, not assumption.
