Content Marketing
Content is king, but context is everything. At Door4, we create and distribute high-quality content that hooks your audience and boosts your Google rankings. From strategy to execution, our team crafts content that aligns with your brand and drives engagement, whether you're building awareness or nurturing leads.
What we see
Content Marketing wins three times the leads of Paid Search, plus it generates over three times the leads of outbound marketing and costs 62% less. Despite this, and the fact that every business knows Google rewards fresh, good quality content, they can’t always find the time or the skills internally to deliver it strategically. And, despite knowing that a keyword strategy is critical to organic traffic and rankings, the content produced doesn’t quite integrate SEO data effectively.
What we do
Utilising data and making efficient use of your expert input, our writers and creatives produce engaging content for your users and optimise it for Google. We can run the whole show or alternatively provide a framework and process to support your in-house content team and make your activities more productive, targeted and successful. Our activities are measured and reported against agreed objectives, so we can continually analyse and refine a long-term winning strategy for your brand.
Creativity powered by data
Content Marketing (which stimulates interest and makes conversions) naturally partners with SEO (which uses data to power visibility to your target audience). By exploiting your customer data and highlighting your expertise, we can truly address the needs of your customers – providing them with the right content, in the right place, at the right time to make a conversion. And what’s good for them is good for Google.
Collaborative working
We collaborate with your experts for the content for the best results. We also share our content plans, so you can see progress in real time. Monthly reporting includes critical insights and our regular scheduled calls and meetings keep you updated and informed.
Service guarantee
We pride ourselves on high levels of service with good communication and complete transparency – see our service agreement.
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B2CFamilyHow we overtook the market leader with a comprehensive SEO Strategy
- + Keyword research & optimisation
- + Structured and relevant content
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AutomotiveB2CWe reduced the overall cost per lead of installation bookings retaining high lead quality
- up 550% Increased Website Leads
- 46% Reduced Cost Per Lead
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B2CHome and GardenFrom zero SEO to trouncing the competition in just six months
- up 92% Sessions YoY
- + 88% Conversions YoY
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Organic Search (SEO)From the technical processes that keep your quality scores high, to the keyword data analysis that boosts your content’s impact.
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Paid Search & ShoppingAs a Google Ads Services Partner, by managing your accounts optimally, we’ll make sure every penny is an investment in your growth.
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Paid SocialYour campaigns are founded in our experience of what gives an effective response plus your knowledge of your customer.