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Tag: ppc
You have an SEO agency, a PPC team, and someone looking at conversion rates. The problem isn't that any of them are doing a bad job. The problem is that none of them are working from the same plan — and for home and garden brands with long consideration cycles, seasonal peaks, and high-ticket purchases, that misalignment is expensive.
- What does daily collaboration between PPC and SEO actually look like? Tom Morton and Owen Driver from Door4's activation team explain how shared KPIs, coordinated planning, and AI-powered efficiency turn channel expertise into one joined-up growth engine.
- This is part two of our series on AI’s impact on paid media. In part one, we explored how increasing automation is limiting control and transparency in platforms like Google Ads... Now, we turn to what brands can do about it.
- Let's explore how AI is reshaping paid media. What’s changed? and why are marketers losing visibility, control, and predictability in their campaigns?
- Explore the nuances of key paid media channels—Paid Search, Shopping, and Paid Social—with essential tips for leveraging them effectively.
- Chloe Sinclair: The importance of testing | Ahead of her talk for Door4’s Decoding Digital, we caught up with UserZoom’s remote user experience testing specialist.
- When it comes to PPC keyword strategy, the only right way to do it is by having a clear plan and goals. At Door4, we believe using our Test and Learn Approach encourages to scale a business up and achieve ROAS.
- Optimise your product feeds to get better ROI from your campaigns.
- A short guide illustrating how to allow Door4 to view (and optionally manage) your Google Ads account.