Nuts Group faced rising digital advertising costs on platforms like Google and Meta, coupled with intense competition in organic search. Their objectives were clear: increase revenue, maintain profitability, and drive higher Average Order Values (AOVs) while growing organic traffic. Key obstacles included escalating costs, website limitations, and the need to sustain a competitive edge in both paid media and SEO.

To counter a significant rise in CPCs and ensure sustainable revenue growth, the strategy focused on organic traffic expansion, paid campaign refinement, and website optimisation—leveraging both technology and strategic marketing insights.

A refined strategy was developed using insights from SEMrush, Google Ads, and Google Search Console. A comprehensive audit identified technical challenges like crawlability and indexing issues. Collaboration between PPC, SEO, and CRO teams ensured a holistic approach, incorporating automation to streamline operations and refining product page layouts to boost bundle sales.

Maintaining a premium position despite rising ad costs was critical. By integrating GDPR-compliant strategies like Consent Mode 2.0 and leveraging advanced tracking solutions, the approach balanced marketing effectiveness with data privacy.

Key strategic elements included:

• Pricing Strategy: Enhancing pricing elasticity and promoting bundle offers to increase AOVs.
• Organic Growth: Targeting long-tail keywords to improve search visibility and traffic.
• Diversified Paid Media: Expanding brand awareness via social channels to reduce reliance on costly search campaigns.

Door4 implemented a robust, data-driven strategy across multiple phases:

• Stakeholder Engagement: Regular client collaboration ensured alignment at every milestone, from briefings to design reviews.
• Technical & Content Audit: A thorough analysis uncovered website architecture issues, leading to clear SEO recommendations.
• Multi-Channel Marketing: A diversified paid media strategy across Google Ads, Microsoft Ads, and Facebook Ads reduced dependency on high-cost search terms.
• Optimisation & Collaboration: PPC, SEO, and CRO teams worked closely to refine ad copy, enhance site design, and drive bundle purchases.
• Data Security & Tracking: GDPR-compliant solutions, including Consent Mode 2.0, ensured responsible data management.
• Future-Proofing: Plans for server-side tracking and expansion into additional paid media channels prepared for long-term scalability.

By continuously monitoring key metrics such as ROAS, RPU, and overall marketing ROI, the strategy delivered measurable growth while maintaining profitability.

The strategic approach drove significant transformation:

• 68% revenue growth over four years, validating the strategy’s impact.
• 80% increase in organic traffic, driven by site improvements and long-tail keyword targeting.
• 33% year-on-year AOV growth, fuelled by a rise in bundle product sales, strengthening profitability.
• 83% revenue increase from organic search, reinforcing the importance of a strong SEO foundation.

With continued investment in other channels such as paid social and further technical innovations, the campaign is well-positioned for long-term growth and low dependency on any single marketing channel.

By refining pricing strategies, expanding organic traffic, and enhancing social media presence, Nuts Group achieved sustained revenue growth and long-term profitability.

Door4’s data-driven, multi-disciplinary approach successfully addressed market challenges, positioning Nuts Group for continued success in a competitive landscape. This case study underscores the power of technical innovation and strategic marketing collaboration in driving measurable commercial impact.