Innovation Explorer - Request a call
Ready to explore the possibilities?
Request a quick call with our team to find out how the Innovation Explorer program can help your business take its next big leap into AI and automation.
4th Floor, Croxley House, Lloyd Street, Manchester, M2 5ND
Friday 5 Jun 2026 08:30 - 11:00
The AI Lab: E-commerce – Manchester
See how ambitious e-commerce brands turn AI into real outcomes. This hands-on session focuses on practical ways to boost efficiency across content, merchandising, and customer experience—while staying on-brand, compliant, and in control.
You’ll leave with ideas, demos, and tools you can apply immediately.
Speakers
- Leon Calverley
The E-commerce AI Lab, hosted by our partner Forward Role, is a hands-on session built for e-commerce managers working in fast-moving, high-pressure environments.
We’ll focus on real-world examples to show how AI can help with product content, merchandising, and customer experience.
Following a crawl–walk–run structure, we’ll explore how to:
- Start with chat-based AI to speed up copy and decisions
- Use AI reasoning to improve accuracy and consistency
- Move toward agentic AI that can handle tasks for you
You’ll see interactive demos, tools you can try, and ways to keep guardrails in place for claims, privacy, and approvals.
“
Thanks Leon and team.
As ever, you've nailed it with another insightful and charismatic presentation.
Really useful and actionable AI information.
PA
Head of Marketing - Regional Property Services Group
Built for transactional businesses facing stockouts, return spikes, seasonality, and margin pressure from constant discounting.
You’ll try structured prompts, watch AI prioritise actions using real context, and see agentic workflows that plug into your existing stack.
Expect live demos, governance checklists, and practical templates to help you improve speed and accuracy across content, merchandising, and service – while protecting margin, compliance, and customer trust.
This isn’t another event that could’ve been an email.
We tackle real e-commerce challenges—like content gaps, decision friction, and messy attribution—through 12 hands-on AI use cases focused on content, merchandising, and service.
You’ll see live demos, including our Tikal content generator and real chat assistants in action, all following the crawl–walk–run format: chat, reasoning, agentic tools.
Come to spot ideas you can start using—next week, not next quarter.
Do I need to understand technology or AI to attend?
Whilst this is a foundational session, designed to inform and educate about the power and capabilities of AI in e-commerce, some beginner knowledge is recommended.
How long does the session last?
The session runs for 2 hours. You’re very welcome to stick around and chat with our team afterwards.
Can I bring a guest?
This event is most suited to management and leadership roles. We ask that everyone who is attending register on Eventbrite, and we limit attendance to two people per company.
Where is Forward Role?
Forward Role are a trusted Marketing, Digital & Technology recruitment partner, helping the most exciting high-growth brands to attract the brightest talent. Based in Manchester with global reach, they empower candidates to build exciting careers!
With almost 20 years in the industry, Forward Role are genuine experts in the Digital & Ecommerce space, find out more: forwardrole.com
Their office is conveniently located in central Manchester, with easy access to trains, trams and plenty of car parks.
4th Floor, Croxley House, Lloyd Street, Manchester, M2 5ND
“
It was really helpful to crystalise my understanding of AI. The talk was well pitched - not too complex nor overly simplistic.
The delivery of the presentation was excellent, highly engaging. I really did enjoy it and it was very thought provoking, which is what I was hoping for.
MB
Head of E-commerce - Automotive Group