How long is it? Doors at 09:00, finished by 12:00. That’s two hours of content, with breakfast & networking at the start and questions at the end. You’re welcome to stay and chat afterwards.
Is this an AI session? Partly. We’ll show AI doing real reporting work, but the core of it is measurement thinking that would have held true twenty years ago. The tools are new; the discipline isn’t.
I run lead generation, not ecommerce. Is this still for me? Yes. The reconciliation problem is the same whether the platforms are double-counting sales or leads, and we’ll cover both.
Can I bring a colleague? Yes, and we’d encourage it. We just ask that everyone attending registers separately.
Is there parking? Yes, free parking at Crow Wood.
I came to the last one — is this the same content? No. This follows on from “Your Marketing Measurement Is Useless” in March, but it’s new material with a commercial reporting focus. Come along even if you were at that one.
