Innovation Explorer - Request a call
Ready to explore the possibilities?
Request a quick call with our team to find out how the Innovation Explorer program can help your business take its next big leap into AI and automation.
Door4, Burnley Wharf, Manchester Road, BB11 1JG
Friday 10 Oct 2025 09:00 - 12:00
Advantage: AI – A Workshop for Business Leaders – October 10
Discover how AI slashes busywork, makes things run smoother, and delights customers. Leaders (marketing, ops, everywhere): Learn how to empower your teams with GenAI. It's key to staying ahead in 2025 and beyond.
Speakers
- Leon Calverley
Join us for an exclusive informal workshop designed to demystify artificial intelligence (AI and GenAI) and empower business leaders to harness its transformative potential.
In this workshop, you’ll discover:
- Core concepts of AI and its various types.
- Practical applications of AI in marketing and business operations.
- How to leverage AI tools such as ChatGPT, Gemini, and Midjourney.
- Integrating your existing tools and CRM with AI
- Prompt engineering techniques for effective AI interaction.
- Ethical considerations surrounding AI development and deployment.
- Future trends and advancements in AI.
“
Thanks Leon and team.
As ever, you've nailed it with another insightful and charismatic presentation.
Really useful and actionable AI information.
PA
Head of Marketing - Regional Property Services Group
Who should attend:
- Business leaders
- CEOs and Founders
- Marketing professionals
- Operations managers
- Anyone interested in leveraging AI for business growth
Schedule of events
08:30 - 09:00
Arrival, Networking and Refreshments
Plenty of tea, coffee and pastries
09:00 - 10:15
Part 1 - Your AI Journey, prompting and primer
Presented by Door4 Founder, Leon Calverley
10:15 - 10:30
Break
Grab a brew, breathe, and digest all that info.
10:30 - 11:30
Part 2: AI Agents, integration and your business success
Presented by Door4 Founder, Leon Calverley
11:30 - 12:00
Part 3: Real world AI use cases and Q&A
There's no such thing as a silly question, so ask away!
Why Come Along?
- Get a head start in today’s AI-powered world
- Learn how AI can help you work smarter, not harder
- Explore real-life AI tools you can use in marketing and business
- Understand the ethical side of AI and how to use it responsibly
You don’t need any AI experience – this session is perfect for beginners. We’ll keep things simple, clear, and practical, with plenty of hands-on examples to bring it all to life. It’s a relaxed, informal workshop where questions are always welcome (there’s no such thing as a silly one!).
Join us to unlock how AI can really work for your business.
Snacks and refreshments included!
Do I need to understand technology or AI to attend?
No, this is a foundational session, designed to inform and educate business leaders, marketers and managers about the power and capabilities of AI.
How long does the session last?
The session runs for 3 hours. You’re very welcome to stick around and chat with our team afterwards.
Is it a sales pitch?
No, definitely not. There is nothing to ‘buy’ at the end of this.
Can I bring a guest?
This event is most suited to management and leadership roles. We ask that everyone who is attending register on Eventbrite, and we limit attendance to two people per company.
Is there car parking?
Yes, there is free parking. See directions to the Door4 office with the what3words location.
“
It was really helpful to crystalise my understanding of AI. The talk was well pitched - not too complex nor overly simplistic.
The delivery of the presentation was excellent, highly engaging. I really did enjoy it and it was very thought provoking, which is what I was hoping for.
MB
Head of E-commerce - Automotive Group