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Tag: seo
You have an SEO agency, a PPC team, and someone looking at conversion rates. The problem isn't that any of them are doing a bad job. The problem is that none of them are working from the same plan — and for home and garden brands with long consideration cycles, seasonal peaks, and high-ticket purchases, that misalignment is expensive.
- What does daily collaboration between PPC and SEO actually look like? Tom Morton and Owen Driver from Door4's activation team explain how shared KPIs, coordinated planning, and AI-powered efficiency turn channel expertise into one joined-up growth engine.
- Website down? Ads still running? That’s a 500 error eating your budget. It’s not just a tech glitch – every click you’ve paid for is wasted, customers can’t buy, and your brand looks broken. How to fix it.
- A robust content strategy is essential. Crafting a content strategy isn't just smart business—it's a necessity in today’s digital age. Isaac Backhouse from Door4 delves into why brands need a content strategy, it's a blend of creativity and precision, ensuring your brand's voice is not just heard, but remembered.
- The December 2024 Core Update from Google has kept the SEO community on their toes, coming just a week after November's update. With promises of frequent updates in the future, what strategies should marketers implement to stay ahead?
- Schema markup is quickly becoming essential for SEO, especially with the rise of AI-powered search. Innovations like ChatGPT and Google's Gemini are changing how search engines understand online content. By structuring your data with schema markup, you're not only improving your visibility in search results, but also preparing for a future where search engines prioritise meaning and context.
- Finding the right mix of transactional and non-transactional content can elevate your content strategy. Are you aligning effectively with your audience's journey?
- Meet Alex, SEO Lead here at Door4! She's often a busy bee who lives life in the fast lane, but she would rather be a cat...
- We asked Door4 Account Director Michael Brennan "How important is "Core Web Vitals and do I need to address it?"
- We asked Door4 Account Director Michael Brennan "What is schema and why is it important?"