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Tag: data
Cyber Week planning used to be a media moment. Now it is an operational moment. Inventory, pricing, creative, journeys, payments and service all need to move as one.
- Legacy platforms. Stitched-together plugins. Multiple systems that almost talk to each other. For many e-commerce businesses, the tech stack has quietly become the bottleneck.
- Many brands mistakenly believe that a huge website overhaul is needed in order to increase their conversion rate. In reality, Conversion Rate Optimisation (CRO) is about consistent, smart iterations over time.
- Home and garden brands are working in a space where trends don’t just creep in—they show up fast, and you’ve got to be ready for them.
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- Is innovation more art or science? Sean Dwyer's latest article explores the synergy between experimentation and inspiration in driving progress. Do we lean too heavily on data, neglecting the spark of creative insight that breakthroughs demand?
- Our latest roundup showcases our team's latestachievements, from a 57% conversion rate increase to a 300% ROAS on Facebook ads. It's clear that tailored strategies are key!
- New trends are shaping the bathroom sector, and our insights reveal some intriguing shifts. Dive into the data with our latest analysis. How will these changes impact your business strategies?
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Chloe Sinclair: The importance of testing | Ahead of her talk for Door4’s Decoding Digital, we caught up with UserZoom’s remote user experience testing specialist.