Tag: data
Home and garden brands are working in a space where trends don’t just creep in—they show up fast, and you’ve got to be ready for them.
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- Is innovation more art or science? Sean Dwyer's latest article explores the synergy between experimentation and inspiration in driving progress. Do we lean too heavily on data, neglecting the spark of creative insight that breakthroughs demand?
- New trends are shaping the bathroom sector, and our insights reveal some intriguing shifts. Dive into the data with our latest analysis. How will these changes impact your business strategies?
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Chloe Sinclair: The importance of testing | Ahead of her talk for Door4’s Decoding Digital, we caught up with UserZoom’s remote user experience testing specialist.
- Mark Wolstenholme: The impact of an authentic brand purpose on business performance | Ahead of his talk for Door4’s Decoding Digital, we caught up with an experienced brand and purpose specialist
- Why is statistical significance important for CRO? | Learn more about A/B test length and data interpretation to boost conversions
- Ahead of his talk for Door4’s Decoding Digital, we caught up with the CRM specialist and owner of Cloud Sauce, Dominic Harrington.
