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Tag: data
GenAI has made it easy to build new marketing tools. Turning them into something the business actually uses is the hard part. Leon Calverley explores why most pilots stall and what it takes to turn early wins into lasting capability.
- The "wow" phase of AI is over. If you’re still using it to churn out content, you aren’t innovating, you’re just adding to the noise. We spoke with John O’Rourke and Leon Calverley to discuss the "luxury" choice every marketing leader must make: stopping the busywork to finally fix your processes.
- Cyber Week planning used to be a media moment. Now it is an operational moment. Inventory, pricing, creative, journeys, payments and service all need to move as one.
- Legacy platforms. Stitched-together plugins. Multiple systems that almost talk to each other. For many e-commerce businesses, the tech stack has quietly become the bottleneck.
- Many brands mistakenly believe that a huge website overhaul is needed in order to increase their conversion rate. In reality, Conversion Rate Optimisation (CRO) is about consistent, smart iterations over time.
- Home and garden brands are working in a space where trends don’t just creep in—they show up fast, and you’ve got to be ready for them.
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- Is innovation more art or science? Sean Dwyer's latest article explores the synergy between experimentation and inspiration in driving progress. Do we lean too heavily on data, neglecting the spark of creative insight that breakthroughs demand?
- Our latest roundup showcases our team's latestachievements, from a 57% conversion rate increase to a 300% ROAS on Facebook ads. It's clear that tailored strategies are key!
- New trends are shaping the bathroom sector, and our insights reveal some intriguing shifts. Dive into the data with our latest analysis. How will these changes impact your business strategies?