Supporting a business plan by satisfying users' content needs
23 Essex Street Chambers needed a new website that would support its long term plans. A fruitful discovery phase showed the website’s priority was to help visitors find and download information to help them choose the right barrister for their case. Designed and built it in WordPress, its good looks complement the strong and flexible functionality. With a potential demographic of both solicitors and the general public, functionality includes the ability to filter, shortlist and download barristers. This will help the chambers promote the calibre of its expertise and, in the long term, support the company as it becomes more established and further offices nationwide.
With more than 100 barristers based in London and Manchester, 23ES is a growing national business. It needed a new website that would facilitate its growth plan, which was focused on the barristers’ areas of expertise and the business’ geographical reach as it expands beyond these two key locations.
Our work with 23ES was to provide a better user experience, so website visitors could find what they needed easily, and which helped to showcase the team’s extensive experience and authority. This was to be achieved using a look and feel inspired by the existing branding.
We held detailed discovery sessions with the client, which produced a blueprint of how the website could be built to meet the needs of its target audience. The new website was built around the needs of solicitors, who visit the website to seek suitable barristers for a case.
The final website, built in WordPress, provided features to allow them to shortlist barristers by browsing, or by using filters for criteria like seniority, areas of expertise, specialisms, experience and notable cases. Solicitors will be able to compile a shortlist of profiles and export them as a PDF to share with colleagues and clients.
Client results & beyond
Client results & beyond
The 23ES website has an attractive front end with accessible information and intuitive functionality. Behind the scenes, the bespoke WordPress coding helped to organise and serve the information required by individual users.
23ES has future-proofed its digital investment with a solid web platform, which is essential because they intend to open further offices.