Mug shot: Leon Calverley, Director

Name

Leon Calverley

Role

Founder and Director

What do the letters after your name mean? 

I’ve actually got a degree in building surveying.

Want a brew? 

A large double shot latte, if I’m out and about. A decent strong instant coffee will be fine though – coffee, milk, water – in that order, please.

What do you do at Door4? 

Nowadays my role is almost more of an ambassadorial one. I work closely with the board of directors, aiming to identify and create opportunities for the business.
I try to ensure we’re ‘present’ and known in the spaces where we need to be and represented as the capable and credible agency we are.

Now describe your role in three words:

Driving continuous growth.

What’s been the most important development during your time working in the digital sector? 

Handheld digital devices. Today we’re all carrying a digital communication device everywhere, so our opportunities for digital interactions are far greater. When I started out you had a desktop PC with a dial-up modem and maybe a paving slab sized laptop.
Now our clients have a requirement to provide an ‘always on’, 24/7 digital service – because their customers expect it.

Complete this sentence: ‘In another life I’d have been a…’:

You’d think surveyor, because of my degree – but I’d actually rather be a commercial pilot.

Name one thing you’re not very good at out of the office

Listening.

Who’s your professional hero and why?

What?

Who’s your professional hero and why?

Yeah, that was a joke about me not listening – never mind.
I think my professional hero at the moment is Seth Godin. I really enjoy listening to his ‘Akimbo’ podcast. He’s not particularly digital specific but he’s a marketer with a capital M. He understands people, product, place and other things beginning with P.

What’s the best thing about working at Door4?

We’ve got a really good mix of characters, so every group that works on an account or project brings a different personality. We’ve got good diversity in the team, which is something we’ve always aimed to build and I’m also proud that the people that work for us come from all over the North West, not just locally.

What makes the perfect client?

A clear purpose and vision – they know what they want to achieve.
A good mix of skills and experience in their own in-house team that we can tune into.
A strong market presence isn’t essential but working with an established or recognised brand definitely adds an extra dimension.

If you were given tomorrow off work, what would you do for the day?

I’d try and persuade some pals to take the day off work too and go cycling – probably to the coast and back.

At Door4, whose job would you be most scared of doing – why?

Teresa, our Finance Manager – I’ve done every job at Door4 since we started but being in charge of the numbers is the one I enjoyed least.

Tell us a (clean) joke, better than your ‘not listening’ one.

There are two types of people in this world:
Those that can extrapolate from incomplete data…