Decoding Digital Playback: David Sollberger – The Importance of Listening to Customers

What was once a cloak and dagger practice of keyword stuffing, cloaking and PBNs, SEO is now, or should be, an everyday discipline of the modern marketer.

The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.