Decoding Digital: Serena Bury

It’s almost time for the next Door4 Decoding Digital event (25 February – find out more or register here).

We sat down for a chat with one of our featured speakers, Serena Bury – partner marketing manager with Pimberly.

Hi Serena, thanks for agreeing to take part in February’s Decoding Digital event – for those not familiar with your work, could you tell us about what you do?

Yes, I’m in my second spell with Pimberly, having originally joined in a business development role in 2018. I’m now part of the marketing team, which suits my skill set well.

Our in-house team works on everything from campaigns and content to partner marketing, which is what I do.

What does partner marketing involve?

I cover a lot of different areas, like developing education pieces on who Pimberly’s partners are and what they do, plenty of events management and delivery, plus lots of B2B projects promoting the benefits of product information management.

Sounds like quite a creative role, is that your background?

I actually used to work in TV production, including writing and directing, so I’ve got some creative experience. And I’m definitely comfortable talking and presenting, so I’m looking forward to taking part in Decoding Digital.

How aware of Door4 were you before being approached to present?

I didn’t have an existing relationship with Door4 but I was aware of their work, especially in my previous BDR role. I hope to have one going forward though.

And what sort of thing will you be talking about on the day?

Well it’ll be a joint approach with our VP of sales, Bruce [link to Bruce interview] but my focus will be primarily on the marketing benefits of a PIM/DAM.

I want to emphasise the importance of good product data as the beating heart of any e-commerce business or distributor. It’s possible to harness the power of even your most basic product data and we’ve got some interesting examples of how it has driven KPI’s and customer experiences for clients we’ve worked with.

Is there anything else in your sector that has excited or interested you recently?

I think for our partners and other businesses in general, the issue of sustainability is growing in importance. Customers today are wanting to know more about the provenance of products before they buy so they can make more informed and ethical choices. And product data can help retailers take responsibility for this.

How can it do that?

A PIM can retain and share accurate data on supply chain, components, origins of materials – anything that enables greater transparency. It’s a really interesting way that high-quality product data can be applied to improve buyer experiences.

Thanks Serena!

Our next Decoding Digital event is this Friday 28th January at 10:00pm. Book your FREE space today to learn more.