Winning With Content

How to harness product data to drive your customer experience.

Product data has the power to make or break a customers onsite experience. Driving key eCo0mmerce KPIs such as conversion rate, AOV, SEO and return rates, it's the beating heart of all retail businesses. But how easy is this to master? We'll guide you through the best practices, real life examples an tips and tricks to help nail your online UX.

From direct sales management, Bruce has worked extensively in the IT space. With a passion for services, he always looks to provide the best for his customers. In his spare time, Bruce likes to follow football (England and Tottenham Hotspur). He also enjoys visiting pubs and spending time with his family.

Sell more stuff with video!

Rob is Managing Director of Bigtank Productions and has been involved in the media industry for more than 22 years. After cutting his teeth in the Newsrooms of ITV, he worked up the production ladder before setting up Bigtank in 2005. Bigtank now has an established client base including brands such as Mercedes Benz Trucks, GA Foods, Polyflor and Frank Recruitment Group. Bigtank’s work is a combination of matching superb filmed and animated content with powerful stories that create engagement, impact and growth. Rob would say he has the best job in the world at Bigtank – lots of travel (Bigtank has filmed all over Europe, the US, Canada, Japan, Russia and Mongolia) but also a strong customer base in his home county of Lancashire. ‘Best of all we get to work with fantastic individuals and companies in telling their stories and importantly, making sure those stories are heard and their businesses grow.’

Conrad is an expert in all things digital focusing on research, user experience and experimentation. He's held roles in the UK, Australia and New Zealand and is currently leading Conversion Rate Optimisation at Door4.

Product data has the power to make or break a customers onsite experience. Driving key eCommerce KPIs such as conversion rate, AOV, SEO and return rates, it's the beating heart of all retail businesses. But how easy is this to master? We'll guide you through best practices, real life examples and tips and tricks to help nail your online UX.