Take search trends for garden furniture. Every spring, people start turning their attention outdoors, searching for ways to make their gardens feel more like an extension of their living space. Sofas designed to survive the rain, ambient lighting that doesn’t scream “utility,” and tables fit for a proper get-together – those kinds of items don’t just pop into shopping carts by accident. These searches are often the first clue about where consumer priorities are heading, allowing brands to step in early.
Then there’s the question of garden tools. Whether it’s sleek cordless trimmers or a pressure washer that actually does what it promises, people aren’t just buying for the sake of it. They’re looking for tools that are practical, solid, and can handle a job without unnecessary hassle. Quality is taking centre stage, and brands that meet that expectation tend to stand out.
For marketers, it’s about getting ahead. Campaigns shouldn’t just show up when the season’s already in full swing—they need to start before people even know they’re gearing up for summer. A well-timed ad, some helpful content, or even a social post showing off fresh ideas can grab attention when shoppers are still planning, not just when they’re ready to click “buy now.”
At the end of the day, the brands that plan smartly are the ones that get talked about, whether it’s at family dinners or over garden fences. Those early moves? That’s what builds lasting recognition.
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Door4 opinions and insight - exploring performance marketing, communications and optimisation.
