ICYMI in June: Paid Media & social roundup

New this month, in case you missed it.

GOOGLE ADS: Monthly budgets for search network campaigns

Anyone brave enough to test this with automated bidding?

You can now set a monthly budget for search network campaigns. So far, so good.

GOOGLE ADS: Monthly budgets for search network campaigns

There was a story on Twitter about a campaign overspending to $225,000/day on a $500/day budget due to the client making a goal ‘10 seconds on site’ and the campaign was set to charge per conversion. I think they agreed with Google to only pay $16K… phew.

VERDICT: BE CAREFUL

GOOGLE MY BUSINESS: Follow button for smaller UK brands

At last, this follow button has been rolled out to smaller UK brands for the first time.

I tested out this new function on our client MotorNuts – google them to see the enhancements I have made to their GMB presence. When customers find your business on Google Maps, they can choose to follow it.

GOOGLE MY BUSINESS: Follow button for smaller UK brands

Followers get notifications when we post about products, events and so on, which show in the For You tab. As a business (or account manager), we receive information about the people who have followed – awesome for persona profiling.

VERDICT: AT LAST!

LINKEDIN: trending hashtags

I never add my location as a hashtag, might start today!

Wait, what? Locational trending hashtag notifications? I was initially mystified that LinkedIn was telling me a post was trending – it was three days old and only had 17 likes and 7 comments. Notifying me seemed a bit lame, to be honest.

Trending in Bristol?

The difference was that this trend seemed to be based on location. Encouraged by the discussions in my LinkedIn community – which is actively worldwide and not exclusive to Burnley, Lancashire, the North West or UK – a challenge was laid down to get Burnley trending.

*EXPERIMENT*: Can all my followers engage with ad (like, share, comment) to see if we can get it trending for Burnley

I used four hashtags: #burnley #linkedin #trending #door4. And, what do you know, we did it!

Trending in #linkedin

However, all is not what it seemed.

LinkedIn trends

VERDICT: MIGHT BE USEFUL

We’ve curated and updated the best snippets. To engage in the debate, see Steven’s profile on LinkedIn.