Do you want to understand the potential of AI - but don't know where to start?
Join Door4 experts for a concise, 100 minute hands-on session to spark innovative ideas, identify key AI/automation projects and deliver high-level plans to transform your business.
The 100 Minute Sprint
This sprint delivers rapid, actionable ideas fit for immediate AI implementation in any business!
It bridges marketing and technology, making innovation make sense. Our sprint participants gain clarity on integrating GenAI with automation tools while streamlining workflows and achieving quick wins. Making the difficult seem easy.
Expect improved strategic focus, measurable outcomes and enhanced revenue performance. Designed for SMEs at the start of their innovation journey, it offers clear, practical insights to meet your KPIs and boost commercial growth.
Join our AI-powered innovation sprint exclusively for marketing and operations managers/directors seeking to harness growth opportunities presented by GenAI and automation.
This session guides you through idea generation, MVP identification and seamless GenAI integration. Engage in interactive collaboration and leave with strategic insights and an action plan.
The Art of the Possible will give you a clear view of your organisation’s AI and automation roadmap.
By the end of the sprint, you will:
- Recognise AI’s Growth Potential
Gain a clear view of how GenAI and automation can transform your e-commerce operations—improving personalisation, marketing, and customer experience. - Identify Strategic Advantages
Understand where you can differentiate from competitors by integrating AI-driven insights and tools. - Generate Tangible MVP Ideas
Leave with several potential projects that address YOUR real business challenges, along with a high-level plan on how to implement them. - Gauge Feasibility & ROI
Receive an evaluation of each idea’s complexity and potential return, helping you prioritise “quick wins” with maximum impact. - Outline an Implementation Roadmap
Finish with a practical, step-by-step roadmap for bringing your top MVP concepts to life and scaling AI initiatives over time.
Understanding the MVP Approach
The Art of the Possible outlines MVP strategies for AI/automation pilots. It’s not an academic lecture or sales pitch, and any MVP ideas generated can be delivered by Door4 or others.
What Is an MVP?
An MVP is a “minimal viable product” – the simplest technical product that tests key assumptions with minimal resources and risk. By focusing on core functionality first, you accelerate learning, reduce waste, and de-risk innovation. An MVP delivers results, with the least complex approach – and allows you to evaluate whether a more robust service development would benefit your business. Real-world feedback informs next steps, ensuring development is guided by genuine needs.
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Kick-Off
We begin by setting the stage for our 100-minute sprint, clarifying what we aim to achieve together. In this opening, we align on your marketing objectives and ensure everyone understands how our focused innovation session will generate powerful, AI-driven MVP concepts.
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Explore AI Success Cases
We showcase proven AI applications that have produced real commercial results. By highlighting tangible benefits—like cost savings, increased engagement, and smoother operations—you’ll see how innovative technology can advance your marketing strategy and deliver rapid ROI.
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Data & Tech Stack Analysis
We then take a high-level look at your current data sources and technology integrations, helping you identify quick wins and critical gaps. This practical review sets the foundation for implementing GenAI and automation solutions with an eye toward future scalability.
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Generate MVP Innovation Ideas
With insights from the previous steps, we lead a dynamic brainstorming session to propose several high-impact MVPs. Here, we clarify each idea’s target user benefits, commercial potential, and how GenAI can be leveraged for a competitive edge.
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Feasbility Review
Once we’ve gathered the top concepts, we collaborate to evaluate each for complexity and commercial impact. You’ll gain a clear view of resource requirements, data readiness, and integration steps—helping you pinpoint which MVPs are ideal for immediate testing and which can drive long-term value.
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Future Forward
To close, we wrap up by summarising key outcomes and assigning actionable follow-ups. We present a roadmap for turning the most promising MVPs into tangible results and recommend ongoing innovation sessions to keep your marketing strategy on the leading edge of automation and AI advancements.
SIMPLICITY x IMPACT
We integrate the simplicity x impact principle into our innovation sprints to evaluate ideas based on ease of execution and potential value.
By scoring each concept, we quickly filter out those that are too complex or offer low returns. This structured approach enables us to focus on a select few, high-impact automation/AI implementation projects that promise significant ROI with minimal implementation risk.
What are the next steps?
The Door4 Innovation Sprint: The Art of the Possible is open to senior marketing managers and company directors, in businesses in any sector.
The session is usually delivered at Door4 Burnley Wharf, or subject to appropriate facilities (whiteboard, AV/screen) we can offer the session at your own HQ. The session is delivered by our senior analysts.
The session lasts 100 minutes, and is run to a very strict outcome-focused agenda. Your time is valuable, as is ours.
There is no fluff and no sales pitch – we propose MVP planning as next steps, which you can pursue with the Door4 Technology Team, or consider internally. Either way, you leave the session with clarity on the AI/automation opportunity in front of you.
Frequently Asked Questions
Does committing to an Innovation Sprint session commit me to future work?
No – these sessions are standalone, and form no further commitment.
Do I need to be a Door4 client to request an Innovation Sprint session?
No – the program is open to all businesses (our clients are very welcome.)
Who can request an Innovation Sprint session?
We can accept requests from senior managers and company directors. You need to have authority and decision-making power within your organisation.
Is the Innovation Session Sprint open to anybody?
We can accept requests from businesses with annual sales revenue over £1.5m and/or 20 staff
How long does the session last
We allow a 2 hour block for the session. 20 minutes for pleasantries, and a rigorously managed 100 minute sprint process.
“We don’t really understand AI – is this for us?”
Yes, more-so. The session is fundamentally NOT about AI technology. We deep-dive into business challenges where automation will help to drive efficiencies. You only need to understand your business.