Innovation Explorer - Request a call
Ready to explore the possibilities?
Request a quick call with our team to find out how the Innovation Explorer program can help your business take its next big leap into AI and automation.
DOOR4 INNOVATION WORKSHOP
The Art of the Possible
In just 100 minutes, we’ll help you spot where AI and automation can save time, cut costs, or boost results.
No fluff. Just focused ideas and practical next steps for your business.
The Art of the Possible
A 100-minute workshop to unlock real AI opportunities in your business.
This fast-paced, hands-on session is designed for established SMEs ready to explore how AI and automation can deliver real, commercial results.
We bridge the gap between marketing and technology — helping you see where tools like GenAI and workflow automation can save time, cut costs, and drive growth. No waffle. Just practical, actionable ideas that you can implement immediately.
You’ll leave with clarity, confidence, and a short list of projects that can move the needle — fast.
Join our AI-powered innovation workshop, built for forward-thinking business leaders ready to unlock growth through GenAI and automation.
Whether you’re just starting with AI or looking to scale up, this hands-on session gives you the space, tools and guidance to turn potential into progress.
In just 100 minutes, we’ll work with your leadership team to explore what’s actually possible — from early ideas to high-impact MVPs. You’ll collaborate with Door4 specialists (and other forward-thinking leaders) to shape practical, action-ready strategies that suit your business.
The Art of the Possible helps you build a clear, realistic roadmap for using AI to improve marketing, customer experience and operations — without the fluff, without the hype.
Is it worth 100 minutes of your time?
By the end of The Art of the Possible at Door4, we guarantee that you will...
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Identify your strategic edge
Pinpoint where AI can give you a commercial advantage — and help you stand apart from competitors.
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Recognise AI’s growth potential
Understand how GenAI and automation can power smarter marketing, better customer experiences, and operational gains in your business.
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Create tangible MVP ideas
Work with our team to shape automation and AI concepts that address real challenges inside your organisation.
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Assess feasibility and ROI
Gain clarity on complexity, cost, and impact — so you can prioritise low-friction, high-value opportunities.
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Define your implementation roadmap
Leave with a realistic, high-level plan to turn your best ideas into action — and scale from there.
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Build confidence with AI
Cut through the noise, ask better questions, and make informed decisions about where AI fits in your business strategy.
“
Thank you for the session on Wednesday—it really was excellent. You did a fantastic job guiding the discussion and presenting challenges that made it both engaging and productive. The two MVP concepts were spot-on and have given us a lot to consider. There’s clearly strong potential for automation and AI to add real value across our business
Chloe Maine
Business Development Manager - MGS Plastics
Understanding the MVP Approach
The Art of the Possible helps to uncover MVP strategies for AI/automation pilots. It’s not a seminar or sales pitch, and any MVP ideas generated can later be designed and delivered by Door4 or others.
What Is an MVP?
An MVP is a “minimal viable product” – the simplest technical product that tests key assumptions with minimal resources and risk.
By focusing on core functionality first, you accelerate learning, reduce waste, and de-risk innovation. An MVP delivers results, with the least complex approach – and allows you to evaluate whether a more robust service development would benefit your business. Real-world feedback informs next steps, ensuring development is guided by genuine needs.
Our session ensures you leave with workable ideas.
What to expect from the 100 Minute Workshop
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Kick-Off
Kickstart your 100-minute workshop by aligning on marketing goals and clarifying objectives. Together, we’ll generate powerful, AI-driven MVP concepts to accelerate innovation and drive impactful business outcomes.
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Explore AI Success Cases
See real-world AI in action—delivering cost savings, greater engagement, and streamlined operations. Discover how proven technology can accelerate your marketing strategy and drive rapid, measurable ROI for your business.
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Data & Tech Stack Analysis
We review your current data and tech integrations to spot quick wins and critical gaps. This sets the stage for scalable GenAI and automation solutions tailored to your future needs.
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Generate Innovation Ideas
Using fresh insights, we’ll guide a dynamic brainstorm to develop high-impact MVPs—clarifying user benefits, commercial potential, and how GenAI delivers a true competitive advantage for your business.
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Feasbility Review
We evaluate top concepts together for complexity and commercial impact. You’ll see resource needs, data readiness, and integration steps—helping you prioritise MVPs for immediate testing and lasting value.
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Future Forward
We finish by summarising key outcomes and assigning next steps. You'll get a clear roadmap to turn MVPs into results, plus recommendations for ongoing innovation to keep your marketing strategy ahead.
“
The session with Door4 was incredibly thought-provoking. It helped us see the potential of leveraging our existing data in our ERP to enhance sales calls and decision-making processes. The focus on prioritising efforts provided a clear pathway for moving forward at Moorhouse's Brewery.
Lee Williams
Managing Director, Moorhouse's Brewery
What are the next steps?
Our 100-minute workshop – The Art of the Possible – is designed for senior marketing and operations managers, as well as company directors—regardless of your industry.
Led by experienced Door4 analysts, the session is fast-paced, focused, and strictly outcome-driven. We respect your time, so there’s no jargon, no sales pitch, and no filler—just clear, practical steps to help you unlock the real potential of AI and automation.
You can join us at Door4’s Burnley Wharf or, if it’s more convenient, we’ll bring the session to your headquarters (provided there’s a whiteboard and a screen available).
By the end, you’ll have a clear view of where automation and AI can add value in your business, plus a practical roadmap for next steps—whether you want to work with Door4’s technology team, or take your insights forward internally. Either way, you’ll leave empowered and ready to move forward.
Frequently Asked Questions
Who can request an Innovation Workshop session?
We can accept requests from senior managers and company directors. You need to have authority and decision-making power within your organisation.
“We don’t really understand AI – is this for us?”
Yes, more-so. The session is fundamentally NOT about AI technology. We deep-dive into business challenges where automation will help to drive efficiencies. You only need to understand your business. If you have multiple departments, sales/marketing and operations – then the workshop will be valuable.
I don’t understand everything you’ve said above – will this be useful for me?
If you know how your business works, and you want to ensure its continued growth and success, then YES. You don’t need to understand AI or technology.
Does committing to an Innovation Workshop session commit me to future work with Door4?
No – these sessions are standalone, and require absolutely no further commitment.
Do I need to be a Door4 client to request an Innovation Workshop session?
No – the program is open to all businesses that meet qualifying criteria (our clients are very welcome.)
Is the Workshop open to anybody?
We can accept requests from businesses with annual sales revenue over £3m and/or 30 staff. This represents the scale of business where the approach delivers value.
How long does the session last
We allow a 2 hour block for the session. 20 minutes for pleasantries and coffee, and a rigorously managed 100 minute sprint process. We respect your time.
I have a large team, can I request multiple sessions?
We offer a single session free of charge. If you believe that this process offers value to your business and want to repeat, we can offer a commercial program that expands on The Art of the Possible.
“
The Art of the Possible workshop with Door4 was one of the most engaging and informative sessions I've attended. Their expertise, especially Leon's infectious enthusiasm and understanding of our realistic needs, helped us see how their innovation can drastically enhance our business efficiency and visibility. It's given us a clear path forward, with plenty of food for thought as we embrace these innovative approaches.
Lucy White
Head of Marketing, PR and Communications