1. The Metrics That Matter – Haydock Park Racecourse

November 2022

The Metrics That Matter – Haydock Park Racecourse

Decode the digital world at our next LIVE event at Haydock Park Racecourse on Thursday 17th November 2022.

Our interactive session The Metrics That Matter will be lead by three of our experienced e-commerce industry experts with insights and inspiration to help you transform your brand’s performance.

The old adage goes;

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

Unfortunately this statement has never been more true, digital was supposedly the panacea to solve this challenge – yet so many businesses face conflicting intelligence and data in a multitude of analytics platforms and reports.

Whenever we ask clients, prospective clients, partner businesses, what they’d like to learn more about or gain more knowledge about:

Analytics: Data and measuring effectiveness is always top of the list.

Door4 have developed a working session to get marketers thinking, problem solving, and understand how to create clarity and see the true patterns of cause and effect.

We want to show people how micro data is important to make micro decisions, that leads to macro results, but how to not be blinded by ALL the micro data.

The Metrics That Matter helps you to beat Analysis Paralysis, with the objective of demystifying the cacophony of data that exists right now to really get a strong read on cause and effect.

We’ll be talking through what a ‘Measurement Plan’ looks like, to get marketing teams and the rest of the business on the same page. Then, how this cascades through to actions taken and levers we have within marketing channels to actually have an impact.

The event will kick off at 9am and finish at 11am, with refreshments available throughout the session, and some drinks and networking after the presentations have finished.

Guests will be treated to a complimentary breakfast served from 8:30am.

Great insights from Door4 - my first in-person marketing focused event but thought it was presented really well and highly informative, took a lot away and would definitely consider attending future events
E-commerce manager
Home and garden brand