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  1. Advantage: AI – A Workshop for Business Leaders – September 11
  • Live event
  • Now taking bookings
Door4, Burnley Wharf, Manchester Road, BB11 1JG
Thursday 11 Sep 2025   14:30 - 17:30
Advantage: AI – A Workshop for Business Leaders – September 11
Discover how AI slashes busywork, makes things run smoother, and delights customers. Leaders (marketing, ops, everywhere): Learn how to empower your teams with GenAI. It's key to staying ahead in 2025 and beyond.
Speakers
  • Leon Calverley

Join us for an exclusive 120-minute informal workshop designed to demystify artificial intelligence (AI and GenAI) and empower business leaders to harness its transformative potential.

In this workshop, you’ll discover:

  • Core concepts of AI and its various types.
  • Practical applications of AI in marketing and business operations.
  • How to leverage AI tools such as ChatGPT, Gemini, and Midjourney.
  • Integrating your existing tools and CRM with AI
  • Prompt engineering techniques for effective AI interaction.
  • Ethical considerations surrounding AI development and deployment.
  • Future trends and advancements in AI.

 

Thanks Leon and team. As ever, you've nailed it with another insightful and charismatic presentation. Really useful and actionable AI information.
PA
Head of Marketing - Regional Property Services Group

Who should attend:

  • Business leaders
  • CEOs and Founders
  • Marketing professionals
  • Operations managers
  • Anyone interested in leveraging AI for business growth

 

Schedule of events

14:00 - 14:30
Arrival, Networking and Refreshments
Plenty of tea, coffee and pastries
14:30 - 15:45
Part 1 - Your AI Journey, prompting and primer
Presented by Door4 Founder, Leon Calverley
15:45 - 16:00
Break
Grab a brew, breathe, and digest all that info.
16:00 - 17:00
Part 2: AI Agents, integration and your business success
Presented by Door4 Founder, Leon Calverley
17:00 - 17:30
Part 3: Real world AI use cases and Q&A
There's no such thing as a silly question, so ask away!

 

 

Why Come Along?

  • Get a head start in today’s AI-powered world
  • Learn how AI can help you work smarter, not harder
  • Explore real-life AI tools you can use in marketing and business
  • Understand the ethical side of AI and how to use it responsibly

You don’t need any AI experience – this session is perfect for beginners. We’ll keep things simple, clear, and practical, with plenty of hands-on examples to bring it all to life. It’s a relaxed, informal workshop where questions are always welcome (there’s no such thing as a silly one!).

Join us to unlock how AI can really work for your business.
Snacks and refreshments included!

 

Do I need to understand technology or AI to attend?
No, this is a foundational session, designed to inform and educate business leaders, marketers and managers about the power and capabilities of AI.

How long does the session last?
The session runs for 3 hours. You’re very welcome to stick around and chat with our team afterward.

Is it a sales pitch?
No, definitely not. There is nothing to ‘buy’ at the end of this.

Can I bring a guest?
Yes, of course. We just ask that everyone who is attending register on eventbrite.

Is there car parking?
Yes, there is free venue parking.

It was really helpful to crystalise my understanding of AI. The talk was well pitched - not too complex nor overly simplistic. The delivery of the presentation was excellent, highly engaging. I really did enjoy it and it was very thought provoking, which is what I was hoping for.
MB
Head of E-commerce - Automotive Group