InstaGroup

Instagroup had grown substantially in the sustainable energy and installation sector, but its digital estate was fragmented across a patchwork of websites. This diluted brand authority, confused users, and limited lead generation. The business needed to consolidate its online presence into a single, authoritative platform that could serve two very different audiences: homeowners (B2C) and installer partners (B2B). At board level, priorities included simplifying navigation, clarifying market positioning, and ensuring the platform supported long-term growth and digital transformation.

Door4 worked consultatively with Instagroup’s leadership to reframe the digital strategy, starting with an in-depth analysis of brand architecture, service lines, and audience needs. Through collaborative stakeholder engagements, we revealed:

• Board-level priorities requiring fundamental navigation restructuring
• Untapped lead generation potential across audience segments
• Significant brand authority dilution through inconsistent digital touchpoints

We adopted an object-oriented UX methodology to rationalise complex service overlaps and designed dual-track user journeys—tailored for B2C and B2B audiences—while maintaining a consistent brand identity. Lead generation was placed at the centre of the strategy, with a focus on early engagement and clear conversion pathways.

The solution was built around strategic consolidation. A bespoke navigation framework—the Door4 Menu—provided clarity across Instagroup’s service portfolio, eliminating user confusion and reducing maintenance complexity. Conversion-focused tools such as savings calculators, streamlined forms, and integrated CTAs were embedded to capture and qualify leads. Trust signals, including testimonials, case studies, and a knowledge hub, were layered into the user experience to build credibility and support decision-making. Consistency in design and content ensured the brand was authoritative and modern across all touchpoints. Throughout, stakeholder input directly shaped UX flows, navigation hierarchy, and content priorities, ensuring strong board-level buy-in.

Impact and success were defined by commercial outcomes and board satisfaction.
That impact has been decisive:

• 76% increase in qualified leads year-on-year in the six months post-migration
• Significant enhancement in board-level confidence, evidenced by follow-on strategic commissions
• Establishment of a scalable digital foundation for ongoing business evolution

The commissioning of further projects—including SEO strategy, a customer portal, and additional performance enhancements—demonstrated the value Door4 delivered and the strength of the ongoing partnership.

Instagroup emerged with a unified, future-proof digital platform that simplifies navigation, strengthens brand authority, and drives measurable growth. Homeowners and installers now benefit from tailored, intuitive journeys that better reflect their needs. Stakeholder and board confidence was significantly enhanced, evidenced by further investment and new project commissions. Beyond the immediate uplift in enquiries and engagement, the platform has become the foundation for Instagroup’s ongoing digital evolution, giving the business a scalable base to continue leading in sustainable energy and installation services.