Curious about how AI and automation can benefit your business but unsure where to begin?
Join Door4 for a focused 100-minute session to spark ideas, pinpoint key projects, and create practical action plans.
The Art of the Possible…
This workshop session delivers rapid, actionable ideas fit for immediate AI implementation in any business!
It bridges marketing and technology, making innovation make sense. Our participants gain clarity on integrating GenAI with automation tools – streamlining workflows and achieving quick wins in their business. Making the difficult seem easy.
Designed for established SMEs at the start of their innovation journey, it offers clear, practical insights to meet your KPIs and boost commercial growth.
Join our AI-powered innovation workshop, built for forward-thinking business leaders ready to unlock growth through GenAI and automation.
Whether you’re just starting to explore AI or looking to accelerate adoption, this hands-on session offers expert guidance, a fast-paced collaborative environment and practical tools to spark real business change.
Together with your leaders, we’ll explore what’s possible for your organisation — from first ideas to high-impact MVPs. You’ll collaborate with our team and other leaders to turn emerging technologies into action-ready strategies.
The Art of the Possible gives you the space, support and insight to define a clear, realistic roadmap for using AI to improve marketing, customer experience and operations.
By the end of the workshop, you will:
✅ Recognise AI’s Growth Potential
Discover how GenAI and automation can drive personalisation, smarter marketing, and better customer experiences for your business.
✅ Identify Strategic Advantages
Pinpoint where you can stand apart from the competition using AI-powered tools and insight-driven decisions.
✅ Generate Tangible MVP Ideas
Develop real, tailored automation & AI project ideas that address your unique business challenges – guided by our expert team.
✅ Gauge Feasibility & ROI
Get a clear view on complexity and potential impact, helping you prioritise high-return, low-friction opportunities.
✅ Outline an Implementation Roadmap
Leave with a high-level plan to bring your best ideas to life – and scale your AI efforts with confidence.
All that in 100 minutes?
Yes – we move fast – introducing you to the benefits of GenAI and automation. Our participants leave inspired to explore the next steps…
Understanding the MVP Approach
The Art of the Possible helps to uncover MVP strategies for AI/automation pilots. It’s not a seminar or sales pitch, and any MVP ideas generated can later be designed and delivered by Door4 or others.
What Is an MVP?
An MVP is a “minimal viable product” – the simplest technical product that tests key assumptions with minimal resources and risk.
By focusing on core functionality first, you accelerate learning, reduce waste, and de-risk innovation. An MVP delivers results, with the least complex approach – and allows you to evaluate whether a more robust service development would benefit your business. Real-world feedback informs next steps, ensuring development is guided by genuine needs.
I still don’t understand what an MVP is…
Don’t worry – it means starting with a small version of the idea to test it… rather than investing a ton of money in a lengthy project.
Our session ensures you leave with workable ideas.
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Kick-Off
Kickstart your 100-minute workshop by aligning on marketing goals and clarifying objectives. Together, we’ll generate powerful, AI-driven MVP concepts to accelerate innovation and drive impactful business outcomes.
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Explore AI Success Cases
See real-world AI in action—delivering cost savings, greater engagement, and streamlined operations. Discover how proven technology can accelerate your marketing strategy and drive rapid, measurable ROI for your business.
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Data & Tech Stack Analysis
We review your current data and tech integrations to spot quick wins and critical gaps. This sets the stage for scalable GenAI and automation solutions tailored to your future needs.
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Generate Innovation Ideas
Using fresh insights, we’ll guide a dynamic brainstorm to develop high-impact MVPs—clarifying user benefits, commercial potential, and how GenAI delivers a true competitive advantage for your business.
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Feasbility Review
We evaluate top concepts together for complexity and commercial impact. You’ll see resource needs, data readiness, and integration steps—helping you prioritise MVPs for immediate testing and lasting value.
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Future Forward
We finish by summarising key outcomes and assigning next steps. You'll get a clear roadmap to turn MVPs into results, plus recommendations for ongoing innovation to keep your marketing strategy ahead.
SIMPLICITY x IMPACT
We use a simple scoring system to rate each idea based on how easy it is to do and the value it could bring.
This helps us quickly spot which projects will deliver the most benefit with the least effort. By focusing on these high-impact, low-risk ideas, we ensure your automation and AI projects deliver great results without unnecessary complexity.
What are the next steps?
Our 100-minute workshop – The Art of the Possible – is designed for senior marketing and operations managers, as well as company directors—regardless of your industry.
Led by experienced Door4 analysts, the session is fast-paced, focused, and strictly outcome-driven. We respect your time, so there’s no jargon, no sales pitch, and no filler—just clear, practical steps to help you unlock the real potential of AI and automation.
You can join us at Door4’s Burnley Wharf or, if it’s more convenient, we’ll bring the session to your headquarters (provided there’s a whiteboard and a screen available).
By the end, you’ll have a clear view of where automation and AI can add value in your business, plus a practical roadmap for next steps—whether you want to work with Door4’s technology team, or take your insights forward internally. Either way, you’ll leave empowered and ready to move forward.
Frequently Asked Questions
Who can request an Innovation Workshop session?
We can accept requests from senior managers and company directors. You need to have authority and decision-making power within your organisation.
“We don’t really understand AI – is this for us?”
Yes, more-so. The session is fundamentally NOT about AI technology. We deep-dive into business challenges where automation will help to drive efficiencies. You only need to understand your business. If you have multiple departments, sales/marketing and operations – then the workshop will be valuable.
I don’t understand everything you’ve said above – will this be useful for me?
If you know how your business works, and you want to ensure its continued growth and success, then YES. You don’t need to understand AI or technology.
Does committing to an Innovation Workshop session commit me to future work with Door4?
No – these sessions are standalone, and require absolutely no further commitment.
Do I need to be a Door4 client to request an Innovation Workshop session?
No – the program is open to all businesses that meet qualifying criteria (our clients are very welcome.)
Is the Workshop open to anybody?
We can accept requests from businesses with annual sales revenue over £3m and/or 30 staff. This represents the scale of business where the approach delivers value.
How long does the session last
We allow a 2 hour block for the session. 20 minutes for pleasantries and coffee, and a rigorously managed 100 minute sprint process. We respect your time.
I have a large team, can I request multiple sessions?
We offer a single session free of charge. If you believe that this process offers value to your business and want to repeat, we can offer a commercial program that expands on The Art of the Possible.