Innovation Explorer - Request a call
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Request a quick call with our team to find out how the Innovation Explorer program can help your business take its next big leap into AI and automation.
Door4, Burnley Wharf, Manchester Road, BB11 1JG
Friday 29 Aug 2025 09:00 - 11:00
The Marketing Metrics That Matter – August 29
Join us to simplify the overwhelming data landscape so you can clearly understand cause-and-effect relationships to optimise your strategies.
Speakers
- Sean Dwyer
If you’re struggling to measure the real impact of your marketing — from SEO to PPC to UX — this session will help you take back control. Learn how to make sense of GA4, attribution models and inconsistent platform data, and build a simple plan to track what really matters.
This isn’t another “GA4 how-to”
This is a practical, commercial session for marketers who need to:
- Understand what’s really working
- Cut through attribution noise
- Align their teams around a clear performance strategy
Whether you’re trying to prove ROI, improve campaign efficiency, or just make sense of your dashboards, this is for you.
“
Good and relevant content discussed in clear and concise fashion that was easy to understand.
The speakers were interesting and entertaining.
DP
Ecommerce Specialist - Home Ecommerce brand
Led by Door4 MD Sean Dwyer.
Sean works with in-house marketing teams across ecommerce and lead-gen brands – helping them translate data into better decisions.
In this interactive session, he’ll walk you through:
- How to simplify GA4 and gain meaningful insights from your data
- What to track (and what to ignore) for SEO, Paid Media and CRO
- The pros and cons of attribution models – and why last-click is failing you
- How to build a simple Measurement Plan your whole team can use
- Where hidden insights live – and how to uncover them
Understand the key metrics that drive SEO, advertising, and web conversions.
This event is designed for marketing managers, digital leads and CMOs at brands and businesses who want to confidently demonstrate performance, not just gather data.
How long does the session last?
We will run from 08:30 – 11:00. Complimentary breakfast pastries and snacks served from 08:30, content starts at 09:00.
You’re very welcome to stick around at Door4 and chat with our team afterwards.
Is it a sales pitch?
No, definitely not. There is nothing to ‘buy’ at the end of this.
Can I bring a guest?
We have limited space in our office, so we prefer to restrict tickets to two per organisation. Everybody attending must register on Eventbrite individually.
Is there car parking?
Yes, there is free parking on the Wharf site.
Do you have a What3Words pin?
Carpark entrance from the main road ///sports.acting.rivers
Door4 building entrance ///clay.edits.shop
Schedule of events
08:30 - 09:00
Arrival and Refreshments
Plenty of tea, coffee and pastries
09:00 - 10:45
Metrics - Presentation
Presented by Door4 MD, Sean Dwyer
10:45 - 11:00
Q&A and close
There's no such thing as a silly question, so ask away!
“
I loved the feel of the event, It had such a great vibe - Topic great, personally loved the interactive parts bringing the group on the table together and great to have a bit of competitiveness between tables.
It went far too fast - which means I enjoyed it and more important lots of great ideas to think about and share
Thank you Team Door4.
DA
Founder - Media Agency