Ongoing testing and optimisation has been successful in empowering visitors to the at800 website to troubleshoot for themselves if 4G might be causing interference to Freeview.
Digital Mobile Spectrum Limited (DMSL) was set up in 2012 to run the at800 support programme to ensure Freeview audiences can continue to receive an uninterrupted TV signal should 4G masts cause interference when switched on in their area. DMSL is funded by UK 4G mobile operators (EE, Telefónica UK/O2, Three and Vodafone).
Within three weeks of winning the competitive pitch, we launched a temporary at800 website. Once the full branding was in place, Door4 created the look and feel of at800’s digital presence. Six weeks later we launched the full site, and have continued to iterate improvements since then to maximise audience engagement.
The website meets DMSL’s objectives by presenting clear information and user-friendly diagnostic tools, tested and optimised for accessibility and performance.
Accessibility is an essential design feature for this site. The technical subject matter has the potential to confuse people and, with a diverse audience, it is likely visitors will include those who are not technically or digitally-minded. On a white background with an easy-to-read font, intuitive iconography and recognisable menus and buttons, the site is uncomplicated and reassuring. We’ve continued to make improvements to accessibility based on evidence from user testing.