Organic Search (SEO)
SEO has had to step up (not before time, some would say). Google’s algorithm is behaving more like a human consumer. Standard box-ticking is dead and technical SEO alone can’t tackle what needs to be done. User needs can only be satisfied with high-performing experiences. Creativity and data are critical skills for the new landscape.
We have a commercially minded SEO team focused on action. We use KPIs, content hierarchy and user experience (UX) to improve your organic performance. Whether your objectives are revenue or leads, we make them our priority and work back from there with straight-talking, actionable strategies backed by relevant, current data – everything led by KPIs and not the other way around.
Commercially-aware, actionable strategies
Google more and more wants content that’s high on expertise, authority and trustworthiness. Organic search is still a cyclical, ongoing process. Our objective is to have you discovered by Google, crawled and indexed correctly by Google, considered an expert, authoritative and trustworthy (E-A-T) voice, and ultimately elevated & amplified by Google*.
You’ll be involved and informed the whole time. This includes having easy access to your most up-to-date data at all times, and critical insights from our monthly reports and during our regular scheduled calls and meetings.
As a team, we pride ourselves on high levels of service – good communication and complete transparency. Read our service agreement for more about this.
* (And Bing. But mostly Google.)