E-commerce Cross-territory Capability
E-commerce cross-territory capability
Digital has made it easier to scale your business by crossing borders and getting a new audience for your products and services. At Door4, we focus on ensuring technology isn’t a hurdle, building efficient and flexible platforms allowing businesses to truly scale.
Getting a fully working shop is typically the first stumbling block that clients will fall at. We ensure technology, code bases and functionality are aligned, building singular platforms that can be localised by populating with tailored content and aesthetics.
Platforms to suit
Platform selection plays a large role; understanding the internal stakeholders responsible for administering the website is critical. It’s therefore essential for a multi-territory approach to have effective scoping.
Regardless of multi-territory/lingual requirements, this is our approach to all web projects. It becomes critical when multiplying content or dealing with tax implications. Therefore, some clients find WooCommerce more than malleable for their needs, while others require a heavy-weight solution in Magento or a curated and flexible Drupal platform to show off their brand in a truly localised fashion.
As a team, we pride ourselves on high levels of service – good communication and complete transparency. Read our service agreement for more about this.
A client story
To handle multiple languages in multiple territories, we built a single codebase that has, so far, launched websites in 17 territories and eight languages. This powerful web development is cost-effective to recreate for launching the brand into new markets.
It has been an essential component to EGO’s success, supporting strategic investment into its cross-channel marketing strategy and driving growth across multiple markets.
“We now have control over each territory’s content in a way we’ve not had before and this, along with the digital marketing strategy, has allowed us to drive growth very effectively.”
Steve Roskell, Marketing Director (EMEA), EGO Power+