MotorNuts’s paid media activity was meeting its ROI targets but it wasn’t growing – so neither was its business. Within six months of taking it over, we had transformed sluggish performance into a winner. MotorNuts PPC is now hitting (and exceeding) campaign targets on its key metrics – scalability and ROAS. This is allowing its owners to grow it to meet its full potential. And at the same time as we’ve been driving increased revenues, our programme of test and learn has provided critical strategic insight into how MotorNuts can succeed into the long term.
The MotorNuts family-run company began as a garage with a small shop to sell parts and accessories. For the past couple of years, MotorNuts has also been selling parts through its e-commerce website, supported by a small budget for PPC campaigns. While these campaigns ticked over, the team knew there was potential for growth that wasn’t being explored.
MotorNuts’ growth ambitions needed a proactive approach. We launched a quick wins strategy and, as long as we hit the agreed targets, we had the freedom to be bold and test different approaches to growth.
Our key objective for this initial phase was to improve the performance of the Google Shopping Feed, which was restricting the account’s performance. Our ongoing strategy for their Google Ads campaigns has proved just as effective in garnering trust and interest in the MotorNuts brand.
Client outcomes & beyond
In the first six months of Door4 taking over the MotorNuts PPC account, Paid Search orders increased by 370% and revenue by 188%. This contributed to the overall business increases of:
We have good foundations in place to continue to reliably achieve growth, and over time too. Fixing the shopping feed performance gave MotorNuts essential control over the feed, which we can improve even further over time.
These initial results were so positive we were able to agree budget increases, which are essential to drive up revenue. Strategically, we’re starting to build out dedicated campaigns for top performing product categories, which we can iterate and optimise. Continuing to be proactive will be crucial – testing, strategising, problem-solving and paying close attention to the metrics that matter to growth.