Magnet Trade

Ongoing growth of a B2B business, supported by an established digital collaboration

Long-term investment in the development of Magnet Trade’s website and digital marketing with Door4 delivers sustainable results, revealing the value of trusted relationships.

Magnet Trade has been supplying kitchens and joinery essentials to generations of tradespeople. Now a Nobia group company, it has in-house digital expertise and we’ve been working with the digital team since 2011. Our first project was to help it build a new website that would improve search performance and allow tradespeople to create and manage Magnet Trade accounts.

Following the site’s launch, Magnet Trade engaged us as its strategic digital partner and we helped deliver always-on marketing services, including email marketing and support for campaigns like Scorecaster and Community Champions.

"Our close, collaborative working with Door4 over several years has brought excellent results. They really do operate as an extension to Magnet’s digital team and, as a result, they’re aligned to our brand and have a deep understanding of our objectives and culture."
Charis Hawkins
Retail Marketing Manager
Magnet Trade

We went on to work closely with Magnet Trade’s team, helping to define strategy, brand and proposition, and consulting on how the website would be developed so it would continue to meet customer needs.

As Magnet Trade’s strategic digital partner, we analysed, reported on and suggested improvements for web traffic and conversions. Our email activities have strongly supported the website’s performance. As well as building the emails, we advise on send strategies (like subject line, send time and testing, design and content optimisation) and report on performance. Since 2015, we’ve managed Magnet Trade’s PPC and, more recently, Facebook advertising.

By June 2017 we’d delivered two phases of a new site to incorporate a Click & Collect proposition – Magnet Trade wanted to help tradesmen plan ahead and be able to pick up materials when they were needed.

As well as consulting on the design and building the website with Magnet digital team’s assets, we created and managed the product data. Altogether, we defined the product data model – collecting, rewriting and collating more than 30,000 individual SKUs. The website also had a fresh look and feel, and we’d made updates to the Episerver platform.

We work almost as members of their team, bringing complementary skills and new perspectives, and forging excellent relationships with all their agency partners – like Refinery – so we can add value to projects and campaigns across the board.

Magnet Trade