Global garden tool innovator EGO Power+ chose a new web platform that would enhance its digital marketing control and drive growth across multiple markets.
EGO is part of Chervon, one of the world’s biggest tool manufacturers, selling in 65 countries worldwide via a network of dealers. Innovative and with compelling ‘green’ credentials, EGO was keen to raise awareness of its brand to EMEA audiences by telling its story more effectively.
In 2016 we were brought on board to manage and improve EGO’s EMEA multi-channel paid digital advertising, including display and remarketing. Following research into audiences by our partner Refinery, EGO commissioned a new website to showcase the quality and benefits of the high-end products.
The website, supported by digital marketing, sought to improve customers’ brand experience and conversions.
On our recommendation, EGO chose Drupal as a web platform. We created a multisite setup with a single shared code base. This allows EGO to meet the needs of audiences in each territory by controlling site content independently. Using Drupal, EGO will find it efficient to develop, evolve, manage and fix, and cost-effective to add more territory sites when they were required.