BES is a well-established company with a popular print catalogue. It wanted to increase revenue and grow the business using its website technology to extend its capabilities.
The successful business had a multi-million pound turnover from its catalogue and website. Some of its earliest trade plumbing parts customers have stayed with the company since it was established in 1975.
While the business was a traditional mail-order model, BES had adopted e-commerce in the form of a simple website; however, online growth was now stagnating.
In the last year, the website – supported by an increased spend on digital marketing – has helped BES report that its total sales had increased by 13.7% and website sales by a massive 27.5%.