• The Silver Line

    Door4 designed an easy-to-navigate website, with a strong focus on building donation conversion rates for this national charity.

The Silver Line, formed by Dame Esther Rantzen DBE, is the only free, 24-hour, confidential helpline for older people.

The charity provides information, friendship and advice, every day of the year.

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What we did:

From launch in 2013, The Silver Line required a website that would be suitable for their target audience to use and navigate with ease.

Engagement was key, so it also needed to act as a platform to communicate with potential volunteers, and gain monetary donations for the charity.

Why we did it:

A main objective of the project was to improve donation conversion rates. We introduced strong calls to actions throughout the site, with a ‘Donate Now’ button added to the static website header. This funnelled people through to the donation widget, prompting them to complete the transaction.

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How we did it:

By using an increased font size and a stripped back design we provided a customer experience fit for the target audience, allowing them to navigate and find the content they needed with ease. We created a films page as a hub, pulling all their video content into one place.

Alongside this, the team also designed a section for sharing news and events the charity was involved in.

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What we achieved:

We delivered a seamless online experience, with a strong focus on building donation conversion rates for this national charity.

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