Boundary Mill Stores are a group of 5 leading shopping destinations – offering quality fashion and homeware brand names, at outlet prices.
Established over 30 years ago with their first store in Colne, Lancashire, Boundary Mill work hard to provide their customers with great quality products, at the best available prices.
What was the brief?
Local company, Boundary Mill, came to us with some very clear objectives in mind – they wanted a website which portrayed their brand.
The new website needed to be visually stimulating and it was necessary to highlight the wide breadth of brands the company stocked.
Not only that – with competition high for shopping centres, and the increase in online shopping – they wanted to highlight their unique selling point of being a destination day out.
This part of the project was all about challenging perceptions of the Boundary Mill brand, and the target audience they were aiming for. The company stock a wide breadth of different brands for everyone – from joseph joseph and Denby homeware, to French connection and Jacques Vert fashion.
We included a ‘Departments’ section to help the customer journey, and to highlight each of the brands on offer. A list of each store’s offering was also displayed on their dedicated store page.
To enable the company to execute their own promotions we added a banner function to the homepage of the website – this is used to display the latest offers or brands, catching the attention of their customers.
This project was the first step to Boundary Mill becoming more digitally aware, so we kept this in mind throughout. The design was responsive to suit all customers, giving a fluid and consistent user-experience.
Our creative team worked on designing icons for the Boundary Mill website. This was about helping to build on the brand, digitally – and make the website more visually stimulating too.
We also wanted to make it easy for the brand to content manage their own website – as the brief highlighted the need to display a range of different offers live at any time. We used WordPress to build the website, and kept the tools simple – helping them to run with it and be self-sufficient.
Understanding how important it is for customers to know what brands Boundary Mill stocked, and wanting to make the user journey as easy as possible, we created floor planners for each store location. These were displayed on their own store page – to help customers find what they needed with ease.
The website went through a total refresh, ensuring it was more representative of the modern brand. Boundary Mill have 5 stores in total, so we clearly displayed each of these, as well as detailed information about what each store offered.
Colne became the flagship store for the brand and this needed to be highlighted. On the ‘Your Stores’ section, the Colne store was displayed above the others and given a larger advertising space on the website. It was also worked into the website copy too.